Head of Integrated Marketing (Cybersecurity)

Location: Palo Alto, United States

Salary: $170,000–$220,000 per year, with potential commission targets, restricted stock units, and/or bonuses.

Company

hirify.global builds an application security platform that uses software call graphs to identify, prioritize, and help remediate critical risks across modern software estates.

What you will do

• Define target personas, ideal customer profiles, messaging, and channel strategies for product launches, ABM, vertical, and partner campaigns.
• Execute integrated campaigns across email, digital channels, webinars, lead generation, partner marketing, and co-marketing.
• Develop personalized buyer journeys, campaign flows, content, playbooks, and offers based on personas and use cases.
• Use intent signals, engagement data, segmentation, attribution, and performance reporting to optimize campaigns.
• Build and scale ABM programs with Sales, including target-account strategy, personalized engagement, and measurement.
• Coordinate execution with Sales, Product Marketing, Field and Channel Marketing, Analytics, Creative, and external agencies.

Requirements

• 6–10+ years of B2B campaign management experience in cybersecurity, AI, or cloud.
• Proven success leading full-funnel, multi-channel campaigns that generate qualified pipeline.
• Hands-on experience with Marketo or a similar marketing automation platform and Salesforce for campaign execution, attribution, and reporting.
• Experience building and scaling ABM programs in partnership with Sales.
• Strong expertise in segmentation and intent and behavioral data.
• Excellent cross-functional communication skills and the ability to translate technical concepts into persona-based messaging.

Culture & Benefits

• Health, dental, vision, and mental health plans.
• 401(k) plan, flexible PTO, and potential additional incentives.
• Co-working options and team meetups.
• Dog-friendly office environment.
• Mission-driven, data-oriented culture focused on quality, first-principles thinking, and practical feedback.