11 часов назад
Growth Marketing Manager (B2B SaaS)
140 000 - 170 000$
Мэтч & Сопровод
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Описание вакансии
Текст:
TL;DR
Growth Marketing Manager (B2B SaaS): Building and scaling paid demand-generation programs and conversion funnels for a technical application security platform with an accent on paid acquisition, technical SEO, and pipeline quality. Focus on optimizing landing pages and CTAs, modeling pipeline forecasts, and attributing spend to qualified opportunities and revenue.
Location: Palo Alto, California, United States (Hybrid)
Salary: $140,000–$170,000 per year, potentially including commission targets, restricted stock units, and/or bonuses.
Company
builds a B2B SaaS application security platform that uses software call graphs to identify, prioritize, and help fix critical risks across complex software estates.
What you will do
- Own paid demand generation across Google Ads, LinkedIn Ads, retargeting, review sites, and other conversion-focused channels.
- Manage budget allocation, bidding strategy, paid efficiency, and channel-level ROI.
- Optimize website architecture, page flows, forms, CTAs, and landing pages for paid traffic through A/B testing.
- Improve funnel conversion from lead and intent through qualified opportunities and revenue.
- Build reporting and pipeline forecast models tied to paid spend and revenue attribution.
- Partner with Product Marketing, Sales, Sales Ops, and Product Engineering on targeting, messaging, creative, and funnel performance.
Requirements
- 5+ years of B2B SaaS demand generation or growth marketing experience.
- Experience owning a paid acquisition engine that materially drove pipeline at a Series B–C company or equivalent stage.
- Expert hands-on experience with LinkedIn, Google, retargeting, and conversion-focused paid channels.
- Experience with website conversion optimization, A/B testing, CRO tools, forms, and CTA optimization.
- Ability to build and defend a pipeline forecast model and operate with qualified opportunities as the primary metric.
- Strong cross-functional partnership skills and a revenue-focused mindset.
Culture & Benefits
- Health, dental, vision, and mental health plans.
- 401(k) plan.
- Flexible PTO.
- Opportunities for co-working and team meetups.
- Dog-friendly office environment.
- Mission-driven culture focused on quality, first-principles thinking, data, and practical feedback.
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