Sr. Performance Marketing Manager

Location: Remote within the United States, with a hybrid option for employees within 30 miles of Plano, Texas; in-office Tuesday through Thursday is required. Remote candidates are ideally located in AL, AZ, CA, CO, DC, DE, FL, GA, ID, IL, LA, MI, MA, MO, NC, NH, NJ, NV, NY, PA, OR, OH, RI, SC, TX, UT, VA, WA, or WI. Applicants must already have US work authorization; employment-based visa sponsorship is not available.

Company

hirify.global provides an app-based on-demand pay platform that helps employees access earned wages before payday and supports employer financial wellness.

What you will do

• Own the inbound paid program from strategy through hands-on execution, using Google Ads and Microsoft Ads as the primary pipeline channels.
• Optimize account structure, keywords, bids, budgets, ad copy, and landing pages to improve quality scores, conversion rates, lead quality, and cost per Opportunity.
• Manage LinkedIn Ads, including targeting, bidding, creative testing, and InMail, as a secondary demand channel.
• Lead website conversion rate optimization through iterative testing of pages, forms, and offers.
• Maintain tracking, attribution, and reporting across GA4, Google Tag Manager, Salesforce, and HubSpot.
• Partner with Demand Generation and RevOps to connect paid investment with sales-accepted demos, Opportunities, and revenue while launching higher-intent channels.

Requirements

• 7+ years of experience managing and optimizing Google Ads and Microsoft Ads in a performance-driven environment.
• Proven ability to optimize for lead quality and pipeline outcomes, including MQLs, SQLs, Opportunities, and cost per Opportunity.
• Strong skills in campaign analysis, keyword research, bid strategy, budget management, and website conversion rate optimization.
• Working knowledge of LinkedIn Ads, GA4, Google Tag Manager, Salesforce, and/or HubSpot, including Salesforce reports and dashboards.
• Ability to set strategy and execute independently as the sole owner, with strong organization, analytical skills, and communication.
• Must already be authorized to work in the United States without current or future employment-based visa sponsorship.

Nice to have

• Performance-marketing experience in a B2B environment.

Culture & Benefits

• Mission focused on improving access to earned wages and reducing reliance on payday loans.
• Flexible PTO with no accrual caps.
• 10 paid holidays, including Christmas Eve and New Year's Eve.
• Medical, dental, and vision coverage, plus HSA, FSA, life and AD&D coverage, and an Employee Assistance Program.
• 401(k) with a 100% match up to 3% of salary after 90 days.
• Values centered on humility, grit, continuous improvement, and growth.