Senior Performance Marketing Manager (Fintech)

Location: Remote in the United States, with a remote or hybrid option. Employees within 30 miles of Plano, Texas must work from the office Tuesday through Thursday each week. Remote candidates are ideally located in AL, AZ, CA, CO, DC, DE, FL, GA, ID, IL, LA, MI, MA, MO, NC, NH, NJ, NV, NY, PA, OR, OH, RI, SC, TX, UT, VA, WA, or WI.

Company

hirify.global provides an app-based on-demand pay platform that lets employees access earned wages before payday.

What you will do

• Own the inbound paid program from strategy through hands-on execution, with Google Ads and Microsoft Ads as the primary pipeline channels.
• Optimize account structure, keywords, bids, budgets, ad copy, and landing pages to improve Quality Scores, conversion rates, and lead quality.
• Manage LinkedIn Ads, including audience targeting, bidding, creative testing, and InMail.
• Lead website conversion rate optimization across inbound pages, forms, and offers in partnership with Demand Generation and Web.
• Maintain tracking, attribution, and reporting across GA4, Google Tag Manager, Salesforce, and HubSpot.
• Partner with Demand Generation and RevOps to connect spend with pipeline and revenue, report performance bi-weekly, and launch higher-intent inbound channels.

Requirements

• 7+ years of experience managing and optimizing Google Ads and Microsoft Ads in a performance-driven environment.
• Proven ability to optimize for lead quality, MQLs, SQLs, Opportunities, and cost per Opportunity rather than lead volume alone.
• Strong skills in campaign analysis, keyword research, bid strategy, budget management, and website CRO.
• Working knowledge of LinkedIn Ads, GA4, Google Tag Manager, Salesforce, and/or HubSpot; experience building Salesforce reports and dashboards.
• Ability to set strategy and execute independently as the sole owner of the program, with strong analytical, organizational, and communication skills.
• Must already have the right to work in the United States without employment-based visa sponsorship now or in the future.

Nice to have

• B2B performance-marketing experience.

Culture & Benefits

• Mission focused on improving financial flexibility and reducing reliance on payday loans.
• Flexible PTO with no accrual caps.
• 10 paid holidays, including Christmas Eve and New Year's Eve.
• Medical, dental, and vision coverage, plus HSA, FSA, life and AD&D insurance, and an Employee Assistance Program.
• 401(k) with a 100% match up to 3% of salary after 90 days.
• Values centered on humility, grit, continuous improvement, and growth.