Senior Performance Marketing Manager (Meta Ads)

Location: US (Remote)

Salary: $72,000–$100,000 per year, including a $72,000 base plus uncapped commission tied to growth of the ads product line.

Company

hirify.global is a patient acquisition partner for high-end cosmetic dental practices, combining agency services with proprietary software for lead tracking, performance analytics, and AI-driven insights.

What you will do

• Own paid performance across a portfolio of UK and US cosmetic dental practices.
• Manage Meta Ads hands-on, tracking CPL, cost per booking, CAC, ROAS, retention, and churn.
• Direct creative production, write clinician-led direct-response scripts, and collaborate with editors on conversion-focused content.
• Build Google Search Ads from the first campaigns into a channel available to every client.
• Join client performance conversations and explain advertising results to practice owners.
• Develop landing-page and funnel recommendations, hirify.global’s B2B advertising, and future reactivation and nurture campaigns.

Requirements

• Hands-on experience running Meta Ads for local lead generation, typically with £2,000–£5,000 monthly spend and some accounts up to £40,000 per month.
• Demonstrated ability to generate strong CAC and ROAS.
• Hands-on experience running Google Search campaigns.
• Strong understanding of advertising hooks, angles, formats, and conversion frameworks.
• Ability to know and defend account performance metrics and explain results to clients.
• Ability to operate campaigns directly while developing the function toward future leadership.

Nice to have

• Dental or healthcare experience.
• US market experience.
• Email and SMS nurture experience.
• Experience leading other media buyers.

Culture & Benefits

• Contract role with uncapped commission based on ads product growth.
• Ownership of accounts and creative from the first day.
• Opportunity to build Google Ads as a new channel from scratch.
• Access to established winning scripts, angles, real advertising spend, and performance data linking leads to treatment revenue.
• Support from in-house engineering, analytics, automation, marketing, sales, and content teams.
• Opportunity to grow into Head of Performance Marketing across the UK and US markets.

Hiring process

• Days 1–30: onboarding, taking over initial accounts, and running them hands-on.
• Days 31–60: owning creative and scripts, writing the Google Ads plan, and lining up initial clients.
• Days 61–90: owning performance across accounts, launching Google Ads for initial clients, and completing a formal review.