Senior Manager, Performance Marketing

Location: Remote within the United States; hiring is available from any U.S. state except D.C. and Hawaii. Colorado-based employees may work remotely statewide, from the downtown Denver office, or in a hybrid arrangement. Additional compensation-based restrictions may apply in California, Maryland, New York, Pennsylvania, Rhode Island, and Washington.

Base salary: $160,000–$190,000, plus a department variable annual bonus.

Company

hirify.global operates a vacation-rental business focused on making rental management easier for owners and guests.

What you will do

• Own paid channel strategy, campaign structure, bidding, budgets, pacing, and in-month allocation across search, social, programmatic, direct mail, AI search surfaces, and new channels.
• Manage Google Ads and Meta directly, including audience strategy, retargeting, first-party data activation, and campaign optimization.
• Design and analyze tests across audiences, creative, bidding, placements, geographies, and landing destinations.
• Launch new channels such as Performance Max, connected TV, podcasts, and expanded direct mail with measurement plans.
• Develop paid creative strategy and partner with creative teams and agencies on messaging, formats, testing, and scaling decisions.
• Own qualified-lead forecasting and partner with analytics, product, and sales on attribution and the full acquisition funnel.

Requirements

• 7+ years of experience in performance marketing or digital media buying, with hands-on paid search and paid social ownership.
• Experience scaling paid acquisition against CAC, CPA, cost-per-qualified-lead, or profitability goals with eight-figure annual media spend.
• Deep expertise in Google Ads and/or Meta, including campaign structure, bidding, budget pacing, audiences, creative testing, and optimization.
• Experience managing an external media agency and transitioning paid acquisition work in-house.
• Strong forecasting and analytical skills, including comfort with SQL and product analytics tools.
• Experience developing or executing paid creative strategy and using AI tools such as Claude for analysis, creative iteration, and reporting.

Culture & Benefits

• Remote work across approved U.S. locations, with a hybrid option for Colorado employees at the Denver office.
• Competitive pay, company equity, and a 401(k) with a 4% immediately vested match.
• Paid parental leave, infertility coverage, medical, dental, vision, mental health visits, and pet insurance.
• Generous PTO, sick leave, holidays, and a personal holiday.
• Annual travel credit after one year, property-stay discounts, onboarding, learning resources, and employee resource groups.