4 часа назад
Senior Field Marketing & Events Manager (North America)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Senior Field Marketing & Events Manager (North America) (B2B SaaS and ecommerce): Building and scaling regional field marketing programs across events, demand generation, partner activations, and sales enablement with an accent on pipeline generation, event ROI, and North American market execution. Focus on managing multi-market event portfolios, optimizing attribution and campaign performance, and aligning field programs with Sales, Partners, and global Marketing teams.
Location: Remote - CA; role scope covers North America, including the US and Canada.
Company
provides commerce-enablement technology and fulfillment services, including order management, pre- and post-purchase, warehousing, transportation, and shipping platforms.
What you will do
- Own the North America events calendar across trade shows, sponsored events, hosted dinners, roundtables, summits, and partner activations.
- Identify high-ROI event opportunities and manage end-to-end logistics, including vendors, booth design, staffing, follow-up, and attribution.
- Build regional demand-generation campaigns across paid, organic, email, and partner channels to generate sales pipeline.
- Develop co-marketing programs with partners and align activity with commercial partnership goals.
- Partner with North America Sales on enablement, follow-up sequences, regional content, and campaign assets.
- Report on performance, surface market and competitive insights, and optimize the field marketing mix using pipeline data.
Requirements
- 7–10 years of marketing experience, including 4+ years in field or regional marketing in North America.
- Experience owning and scaling field marketing programs and event portfolios that generated measurable B2B pipeline.
- Strong expertise in trade shows, hosted experiences, executive dinners, and partner activations.
- Experience working with quota-carrying Sales teams and shared pipeline targets.
- Strong demand-generation, project-management, communication, collaboration, and data-reporting skills.
- Familiarity with HubSpot or Marketo, Salesforce, and modern event-management platforms.
Nice to have
- Experience in ecommerce SaaS, logistics, fulfillment, or commerce-adjacent technology.
Culture & Benefits
- Remote work arrangement based in CA.
- Cross-functional collaboration with Demand Generation, Brand, Product Marketing, Partnerships, and Sales.
- High-ownership environment focused on commercial outcomes and measurable pipeline contribution.
- Opportunity to shape a growing North America field marketing function and global events strategy.
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