Field Marketing Manager - Federal (Cybersecurity)

Location: Remote work available; based in or near the Washington, DC metro area preferred. Travel up to 30%.

Salary: $140,000–$170,000 annually.

Company

Cyera develops a cloud-era data security platform that helps businesses secure data, collaborate, and pursue new business opportunities.

What you will do

• Develop and execute integrated field and channel marketing programs for federal civilian and Department of War accounts.
• Build pipeline generation campaigns using events, webinars, digital marketing, direct mail, teleprospecting, and partner activities.
• Collaborate with federal sales and business development teams on territory planning, lead follow-up, pipeline coverage, and opportunity acceleration.
• Manage federal marketing budgets, measure program performance, and improve reach, conversion, velocity, value, and return.
• Coordinate co-marketing plans with government-focused distributors and resellers, including Carahsoft and Immix (Arrow).
• Manage event logistics and deliver cost-conscious events and virtual briefings that comply with federal ethics and gift-limit guidelines.

Requirements

• At least seven years of field marketing experience, including three to five years in the federal market.
• Strong knowledge of demand generation, B2B sales cycles, segmentation, budgeting, performance metrics, and ROI analysis.
• Experience creating tailored messaging and content for email, direct mail, digital ads, SDR scripts, presentations, and marketing collateral.
• Experience developing regional, channel, and account-based marketing plans and building effective relationships with sales and marketing teams.
• Knowledge of federal procurement processes, contract vehicles, buying behavior, government fiscal-year cycles, and civilian and Department of War personas.
• Experience with Salesforce, Marketo, or predictive analytics tools; familiarity with Carahsoft and Immix (Arrow) is required.

Culture & Benefits

• Remote work with office setup reimbursement.
• Unlimited paid time off, paid holidays, and sick time.
• Health, vision, dental, life, and short- and long-term disability insurance.
• Performance-based compensation and potential merit increases.