Field Marketing Manager (Federal)

Location: Washington, DC; remote work available

Salary: $140,000–$170,000 per year

Company

Cyera provides a cloud-era data security platform that helps businesses secure data and enable secure collaboration.

What you will do

• Develop field and channel marketing programs that generate pipeline and increase brand awareness for enterprise and federal accounts.
• Create and execute integrated regional campaigns using content, digital marketing, webinars, events, sponsorships, partner programs, direct mail, and teleprospecting.
• Collaborate with sales, account management, business development, and channel teams on territory planning, pipeline coverage, deal acceleration, and lead follow-up.
• Develop account-specific and cluster-specific messaging, content, and value propositions.
• Measure program performance, conversion, velocity, pipeline value, return, and ROI.
• Manage regional marketing budgets and coordinate event logistics, venues, AV, catering, contracts, and onsite execution.

Requirements

• Minimum five years of enterprise field marketing experience.
• Strong knowledge of demand generation, B2B sales cycles, account-based marketing, segmentation, budgeting, and performance analytics.
• Proven experience executing marketing programs and events that drive demand, pipeline contribution, deal acceleration, and measurable return.
• Experience creating messaging and content for emails, direct mail, digital advertising, SDR scripts, presentations, webinars, and marketing collateral.
• Experience building regional and channel plans and developing effective relationships with sales and marketing teams.
• Experience with Salesforce, Marketo, or other predictive analytics tools is preferred.

Culture & Benefits

• Remote work with office setup reimbursement.
• Unlimited paid time off, paid holidays, and sick time.
• Health, vision, and dental insurance.
• Life, short-term disability, and long-term disability insurance.
• Results-oriented environment with cross-functional ownership of pipeline and revenue outcomes.