Senior Content Marketing Manager (Industrial B2B)

Location: Remote; United States, Boston, MA, Toronto, London, Rotterdam, Amsterdam, Munich, Berlin, Erlangen, Frankfurt, and Stuttgart

Company

hirify.global is part of Siemens Digital Industries Software, delivering software, hardware, and services that support digital transformation, industrial processes, and digital twin technologies.

What you will do

• Lead content programs across blogs, long-form articles, video scripts, webinars, social content, reports, solution briefs, and white papers.
• Develop executive thought leadership, including ghostwriting, podcast preparation, and industry bylines.
• Translate complex technical concepts and product positioning into credible content for executive, practitioner, and industrial B2B audiences.
• Build SEO and organic content strategies using keyword research, topic clustering, on-page optimization, and AI-driven search optimization.
• Lead content distribution, repurposing, demand-generation integration, and sales enablement across the buyer journey.
• Measure and optimize content through traffic, engagement, MQL, pipeline, revenue, audits, and A/B testing.

Requirements

• 7+ years of B2B content marketing experience.
• Exceptional writing and editing skills, with the ability to make highly technical topics accessible to VP-level audiences.
• Experience translating data pipelines, cloud architecture, observability, security posture, and related technical concepts into clear narratives.
• Strong SEO fundamentals and a track record of driving measurable organic growth.
• Experience collaborating with product marketing, product managers, engineers, data scientists, developers, sales, and subject matter experts.
• Familiarity with the modern data stack or cloud security landscape, including concepts such as data lakehouses.

Nice to have

• Experience marketing to developer, practitioner, or highly technical audiences at scale.
• Hands-on experience with Salesforce, Marketo, Ahrefs or SEMrush, and WordPress or other CMS platforms.
• A portfolio of published technical content, such as long-form guides, white papers, or industry bylines.
• Experience using AI writing and research tools to automate content workflows.

Culture & Benefits

• Remote workplace setup across the listed locations.
• Cross-functional collaboration with product, engineering, data science, developer relations, community, demand generation, and sales teams.
• Opportunity to create content for industrial sectors and complex engineering-driven products.