5 дней назад
Content Marketing Manager (Healthcare)
90 000 - 110 000$
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Content Marketing Manager (Healthcare): Producing and managing member-facing content across healthcare service lines, email campaigns, content libraries, case studies, and enablement assets with an accent on engagement performance, regulated communications, and brand-voice consistency. Focus on directing AI-assisted drafting and contractor capacity, maintaining content quality at scale, and improving email and hub content engagement.
Location: Remote US
Base salary: $90,000–$110,000 per year
Company
provides a technology-enabled care platform and digital healthcare programs across urgent, acute, specialty, behavioral, and chronic care.
What you will do
- Develop content strategy and produce member-facing content across healthcare service lines, the Engagement Hub, and content libraries.
- Write and configure email content in Knak, including copy and image selection.
- Maintain the Engagement Hub content library and ensure coverage against the content plan.
- Produce case studies and enablement assets based on account-owner briefs.
- Direct freelance, agency, contractor, and AI-assisted content capacity while maintaining approved guidelines and brand voice.
- Track content engagement, throughput, turnaround time, quality consistency, and service-line coverage.
Requirements
- 5+ years of experience producing consumer, member-facing, or patient-facing content at volume.
- Demonstrated ability to improve content engagement metrics, not only deliver content on schedule.
- Experience writing within regulated or clinically sensitive environments and routing content to Compliance or Legal when appropriate.
- Experience directing freelance, agency, or contractor capacity against a brief.
- Working fluency with AI-assisted drafting and strong editorial judgment.
- Ability to operate as shared content capacity across competing internal demands.
Nice to have
- Healthcare, health plan, or behavioral health content experience.
- Experience with Knak, Braze, or comparable content and email production platforms.
- Knowledge of accessibility standards for member communications.
- Experience building or restructuring a content library.
Culture & Benefits
- Virtual-first work environment with work-life flexibility, Summer Fridays, and designated Mental Health Days.
- Flexible personal time off and paid parental leave.
- 401(k) match and healthcare, dental, and vision insurance.
- Employee Stock Purchase Program and tuition assistance.
- Access to telehealth services, SilverCloud, The Clinic by Cleveland Clinic’s second-opinion program, and the Calm app.
- Pet insurance and a culture focused on inclusion, accountability, integrity, innovation, and collaboration.
Hiring process
- Identity verification through Greenhouse Identity Verification powered by CLEAR is required during the interview process.
- Completion of identity verification is required to continue in the recruitment process.
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