3 дня назад
Content Strategist (AI)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Content Strategist (AI): Owns the Demand Generation content roadmap and creates thought leadership, articles, customer stories, guides, webinars, video, and campaign assets with an accent on B2B content strategy, editorial quality, and audience engagement. Focus on translating complex retail technology expertise into compelling content, using data and AI to scale production, and driving target-account engagement and pipeline.
Location: Stockholm, Sweden; hybrid schedule with four days from the office and one day from home
Company
provides an AI-powered Agentic Customer Experience Suite for retail, combining CRM, loyalty, product discovery, e-commerce personalization, and retail media.
What you will do
- Own the Demand Generation content roadmap and connect commercial objectives with target audiences, topics, formats, and channels.
- Turn ’s expertise and points of view into content for priority accounts and buyers.
- Create thought leadership, articles, customer stories, guides, webinars, videos, and campaign assets.
- Collaborate with experts and multidisciplinary teams across events, paid media, SEO/GEO, websites, video, and webinars.
- Use data, AI tools, freelancers, agencies, and external partners to improve and scale content production.
- Measure success through target-account engagement and pipeline impact.
Requirements
- Experience in B2B content marketing, ideally in SaaS or technology.
- Experience developing content strategies connected to demand generation or commercial objectives.
- Native-level English proficiency with excellent writing and editorial skills.
- Ability to explain complex products, expertise, and positioning through compelling content.
- Understanding of B2B buying journeys and a data-informed approach to content.
- Confidence using AI in everyday work together with strong editorial judgment.
Nice to have
- Experience building an independent newsletter, podcast, community, personal channel, or similar audience-focused project.
Culture & Benefits
- Collaborative Demand Generation environment with room to experiment and introduce new ideas.
- 30 days of vacation.
- Wellness allowance.
- Personal development opportunities.
- Summits and team activities.
Hiring process
- Apply with a LinkedIn profile or resume.
- Final candidates undergo a background check.
- AI may be used during the interview process.
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