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5 часов назад

Strategic Partner Marketing Manager (Americas Resellers)

Формат работы
remote (только USA)
Тип работы
fulltime
Грейд
senior
Английский
b2
Страна
US
Вакансия из списка Hirify.GlobalВакансия из Hirify Global, списка международных tech-компаний
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Текст:
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TL;DR
Strategic Partner Marketing Manager (Americas Resellers) (B2B channel marketing): Developing and executing strategic partner marketing plans, MDF investment strategies, and bespoke demand-generation campaigns for Americas resellers with an accent on ABM, seller activation, partner enablement, and measurable pipeline growth. Focus on shaping partner investment decisions, influencing senior stakeholders, and using performance data to optimize campaigns, partner engagement, and commercial outcomes.

Location: Remote within the United States, aligned with US Eastern or Central time zones

Company

hirify.global creates cloud-driven networking solutions and services used by more than 50,000 customers worldwide.

What you will do

  • Develop and execute annual and six-month marketing plans for strategically important Americas reseller partners.
  • Manage MDF strategy, allocation, tracking, reporting, and investment decisions based on partner readiness, expected impact, and ROI.
  • Design bespoke ABM, digital, social, seller-led, event-based, and vertical demand-generation campaigns.
  • Activate partner sellers and technical communities through enablement, education, and partner marketing initiatives.
  • Build partner advocacy and market presence through value propositions, case studies, playbooks, webinars, presentations, and executive briefings.
  • Monitor pipeline, funnel creation, campaign engagement, seller participation, lead follow-up, and conversion signals to recommend strategic adjustments.

Requirements

  • Bachelor’s degree preferred or equivalent practical experience.
  • At least 5 years of experience in channel, field, regional, partner, demand-generation, or B2B technology marketing.
  • Experience with strategic partner marketing plans, MDF or co-marketing investments, joint campaigns, partner events, ABM, seller activation, or partner enablement.
  • Commercial judgment and the ability to influence Channel Sales leaders, Partner Account Managers, partner marketing contacts, and senior stakeholders.
  • Ability to connect marketing activity with pipeline, funnel creation, conversion, bookings indicators, ROI, account engagement, and seller participation.
  • Project management discipline, strong communication skills, attention to detail, and comfort working cross-functionally.

Nice to have

  • Experience in networking, SaaS, infrastructure, VAR, MSP, SI, reseller, or distribution ecosystems.
  • Familiarity with Salesforce, Marketo, Sigma, PRM/MDF platforms, partner portals, Microsoft 365, and AI-assisted productivity tools.

Culture & Benefits

  • Remote work aligned with US Eastern or Central time zones.
  • Cross-functional collaboration across Channel Sales, Distribution Sales, Field Marketing, Partner Engagement, BDR, Marketing Operations, Demand Generation, Product Marketing, and Sales Enablement.
  • Work focused on measurable commercial outcomes, data-led decision-making, creativity, and practical partner growth strategies.

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