20 часов назад
Field Marketing Manager, US West & Canada
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Field Marketing Manager, US West & Canada (B2B Security Marketing): Developing regional field marketing strategy and integrated campaigns for the combined Securiti AI and Veeam security and data management offering with an accent on pipeline generation, partner marketing, and budget ownership. Focus on coordinating Sales, Channels, Alliances, and marketing teams, measuring campaign ROI, and optimizing regional investment based on performance.
Location: Hybrid in San Jose, California, supporting the US West and Canada region
Company
provides data resilience, data security posture management, and AI security solutions for organizations worldwide.
What you will do
- Own the regional field marketing strategy, plan, and budget aligned with Sales pipeline targets.
- Translate territory priorities and target accounts into integrated marketing programs.
- Plan and execute ABM campaigns, field events, executive programs, trade shows, and webinars.
- Develop joint marketing initiatives with global systems integrators, regional integrators, VARs, and cloud partners.
- Coordinate Sales, BDR, Channels, Alliances, Product Marketing, Demand Generation, Customer Success, Communications, and subject matter experts.
- Report on campaign performance, pipeline contribution, and ROI, adjusting the regional investment mix quarterly.
Requirements
- 8+ years of experience in B2B field marketing, demand generation, or partner marketing.
- Experience in enterprise security, cloud, or data management is preferred.
- Demonstrated ownership of a regional or segment budget and experience managing MDF or co-op fund programs.
- Track record of measurable pipeline contribution and ROI reporting.
- Strong stakeholder management skills with senior Sales leaders and cross-functional peers.
- Experience with mergers, acquisitions, brand integration, and customer advocacy programs; bachelor's degree in marketing, Communications, Business, or a related field, or equivalent experience.
Culture & Benefits
- Hybrid work arrangement.
- Opportunity to support the integration of Securiti AI and security and data management offerings.
- Work with global and regional teams supporting customers worldwide.
- Equal opportunity workplace with confidential handling of recruitment information.
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