19 часов назад
Manager, Predictive Analytics (DACH/FR)
Мэтч & Сопровод
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Описание вакансии
Текст:
TL;DR
Manager, Predictive Analytics (DACH/FR) (Marketing Analytics): Building predictive and forecasting models for media investments across France, Germany, Benelux, and emerging European markets with an accent on marketing mix modeling, attribution, incrementality, and cross-channel optimization. Focus on detecting media and market signals, translating model outputs into actionable recommendations, and guiding marketing allocation decisions.
Location: London, United Kingdom, with primary analytical responsibility for France and Germany (DACH) and additional support for Benelux and emerging European markets.
Company
is a global product design and technology company developing consumer lifestyle products under the Shark and Ninja brands.
What you will do
- Build and maintain predictive and forecasting models covering marketing mix modeling, attribution, and incrementality.
- Measure media performance against defined KPIs and manage governance and performance benchmarks for agency partners.
- Optimize media, audience, and creative strategies using real-time insights and forward-looking model outputs.
- Evaluate brand health, consumer sentiment, ambassador performance, and advertising lift.
- Detect anomalies, emerging patterns, risks, and opportunities in media and market data.
- Develop actionable dashboards, communicate complex insights clearly, mentor junior analysts, and partner with marketing, brand, performance, data, engineering, and agency stakeholders.
Requirements
- Bachelor’s or Master’s degree in Marketing, Data Science, Statistics, Economics, or a related field.
- At least 6 years of marketing analytics experience in a consumer-driven industry, including predictive or forecasting models.
- Strong understanding of digital performance channels and traditional media measurement.
- Hands-on experience with marketing mix modeling, attribution, or incrementality methodologies.
- Experience working across emerging, growth, and mature markets and adapting measurement frameworks, KPIs, benchmarks, and recommendations accordingly.
- Fluency in French and/or German is required for coverage of the France and Germany markets from the London office.
Nice to have
- Experience building with AI tools such as Claude.
Culture & Benefits
- Fast-moving, agile environment focused on experimentation, innovation, and measurable impact.
- Health insurance, retirement plans, paid time off, employee stock purchase options, and wellness programs.
- product discounts and learning programs supporting professional growth.
- Commitment to diversity, equity, inclusion, authentic participation, and career acceleration.
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