Senior Data Analyst, Marketing Analytics

Location: London, hybrid

Salary: £60K–£70K per year

Company

hirify.global UK is a digital health company specialising in cannabis-based medicines and improving patient access to modern clinical treatments.

What you will do

• Partner with paid media, CRM, and lifecycle marketing teams to provide actionable insights across Google, Meta, social, and CRM channels.
• Analyse marketing spend, campaign outcomes, customer behaviour, retention, and engagement to support optimisation and investment decisions.
• Own and evolve GA4 tracking, focusing measurement on meaningful performance metrics.
• Define marketing data requirements and collaborate with Analytics Engineers on data models and dashboards.
• Lead advanced measurement initiatives, moving beyond basic attribution toward LTV, CAC, and incrementality.
• Communicate findings through dashboards, presentations, and discussions with senior stakeholders.

Requirements

• Experience in digital analytics, preferably in a fast-paced or growth-focused environment.
• Hands-on SQL experience is required.
• Experience working with data or analytics engineering teams and translating business requirements into action.
• Strong communication skills, with the ability to explain complex analysis in practical terms.
• Ability to work independently, set priorities, and navigate ambiguity.
• Experience across marketing functions and with non-technical stakeholders.

Nice to have

• Experience with BigQuery, GA4, Looker, or Google Sheets.
• Experience with Braze or similar CRM platforms.

Culture & Benefits

• 25 days of holiday, increasing to 27 after one year and 30 after three years, plus bank holidays.
• Up to 5% employer pension matching.
• Work-from-home options, private healthcare, and a cycle-to-work scheme.
• Cross-functional collaboration, event representation, and support for professional growth.
• Enhanced maternity and paternity leave.