Manager, Audience Analytics & Engagement

Location: Remote / Hybrid; applicants must be currently authorized to work in the United States on a full-time basis

Salary: Competitive compensation structure

Company

hirify.global is a B2B commercial real estate media platform covering North America, Canada, the UK, Ireland, and the Netherlands through news, publications, events, marketing services, recruitment solutions, and sales enablement tools.

What you will do

• Develop audience intelligence across website, email, events, and acquisition channels using Redshift, GA4, Iterable, backend data, and revenue data.
• Analyze user discovery, engagement, and purchasing behavior to define KPIs such as lifetime value, time spent, product interactions, repeat visits, and content consumption.
• Own reporting, communicate audience trends, and help set growth, retention, engagement, and purchase targets.
• Reconcile audience data across CRM, enrichment tools, ESP, and activation platforms to maintain accurate segmentation and reporting.
• Identify lapsed and declining segments and execute measurable re-engagement and win-back strategies.
• Develop segmentation, personalization, behavioral triggers, and programmatic nudges to increase content consumption, return visits, and platform time.

Requirements

• 3–5 years of experience in audience analytics or a data-focused role.
• Strong understanding of audience engagement and measurement practices.
• Proficiency in SQL and hands-on experience with web analytics and reporting or BI tools, including GA4; familiarity with Iterable.
• Ability to use AI and agentic tools with large data sets.
• Working knowledge of email sending infrastructure and deliverability, including IP warmup, sender reputation, bounces, and spam complaints.
• Strong cross-functional communication and ability to translate goals and complex data into actionable direction.

Culture & Benefits

• Medical, dental, and vision insurance.
• Short- and long-term disability insurance, including maternity and paternity leave.
• 401(k), flexible spending account, dependent care account, and health savings account.
• Unlimited vacation days, 7 days of paid sick leave, and 9 paid holidays.
• Referral bonus program and a collaborative, inclusive, low-bureaucracy work environment.
• No employment-based visa sponsorship is available.

Hiring process

• Applications are accepted until October 31, 2026.