3 дня назад
Digital Marketing Campaign Professional (B2B Marketing)
Вакансия из Hirify Global, списка международных tech-компанийДля мэтча и отклика нужен Plus
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Digital Marketing Campaign Professional (B2B Marketing): Delivering end-to-end B2B digital marketing campaigns for BT business customers with an accent on customer acquisition, personalisation, campaign automation, and performance reporting. Focus on coordinating data, creative, technology, and stakeholder teams, testing campaign hypotheses, and optimising customer journeys through Marketo and Adobe Campaign.
Location: Hybrid working in London, Birmingham, Bristol or Manchester, UK; 3 days in the office and 2 days remote
Salary: Competitive with great benefits
Company
is transforming its business from a connectivity provider into a solutions-led organisation focused on digital customer experiences, cyber, AI and managed services.
What you will do
- Manage end-to-end B2B marketing campaigns from briefing and planning through execution, optimisation, reporting and insight generation.
- Coordinate data targeting, personalisation briefs, creative briefs and stakeholder approvals.
- Develop test-and-learn hypotheses and apply campaign learnings to future activity.
- Own performance reporting for campaigns delivered through Marketo and Adobe Campaign.
- Work with digital marketing automation specialists to align data, technology and campaign targets.
Requirements
- Experience in direct marketing and an understanding of direct response marketing.
- Strong knowledge of B2B marketing fundamentals, including lead generation, lead scoring, lead nurturing, customer journeys and campaign delivery.
- Understanding of demand management, resource capacity management and end-to-end campaign deployment processes.
- Ability to coordinate stakeholders and translate campaign objectives into audience targeting and personalisation requirements.
- Experience with campaign performance data, optimisation and continuous improvement.
Nice to have
- Experience with marketing automation platforms and customer journey orchestration.
- Experience writing creative and data-targeting briefs and working with designers and copywriters.
- Project management experience with competing priorities and deadlines.
- Experience in telecommunications, technology or related B2B sectors.
- Experience with Adobe Analytics, Google Analytics or Tableau.
Culture & Benefits
- Hybrid working arrangement with three office days and two remote days each week.
- 10% on-target annual bonus.
- Private GP access, paid carers leave and enhanced maternity, paternity and adoption leave.
- BT and EE product discounts, pension contributions and holiday purchase scheme.
- Optional healthcare, dental and gym membership benefits.
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