3 дня назад
Senior Director, Global Marketing Operations (AI)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Senior Director, Global Marketing Operations (AI) (Marketing Operations/MarTech): Leading enterprise marketing operations, marketing technology strategy, lead management, AI orchestration, and data governance with an accent on modernization, campaign performance, and marketing-to-sales alignment. Focus on building governed AI workflows, scaling global operations teams, optimizing marketing investment, and coordinating complex cross-functional campaign delivery.
Location: Hybrid role based in Florham Park, New Jersey, United States, with regular office attendance.
Company
Dun & Bradstreet is hiring for its Marketing department.
What you will do
- Set the enterprise marketing operations and MarTech strategy, including the technology roadmap, platform selection, and stack rationalization.
- Own marketing budgets, forecasting, resource planning, and return-on-investment optimization.
- Lead end-to-end lead management, including nurture strategy, lead scoring, routing, lifecycle processes, funnel stages, and campaign tracking.
- Build and govern Marketing AI Ops through orchestration systems, connected data sources, and maintained knowledge bases.
- Operationalize multi-touch attribution and establish marketing data governance, standards, tracking requirements, and operational controls.
- Lead campaign planning, vendor relationships, operational standards, and the development of a global Marketing Operations team.
Requirements
- Bachelor’s degree or equivalent experience in marketing, business, communications, or a related field.
- 12+ years of progressive marketing leadership experience in B2B marketing operations with enterprise marketing technology platforms.
- 5+ years of direct people management experience, including managing managers and building teams of 10+ people.
- Experience managing distributed and global teams and scaling operations organizations through ambiguity.
- Expertise in campaign operations, marketing automation, analytics enablement, marketing investment, budget management, and ROI measurement.
- Experience building AI orchestration and automation into marketing workflows, with data governance experience alongside Legal, Privacy, and Technology teams.
Culture & Benefits
- Hybrid workplace with regular office attendance.
- Cross-functional collaboration across Marketing, Product, Technology, Sales, Finance, and operating units.
- Work includes global team leadership, coaching, training, and talent development.
- Day, evening, or weekend work may be required as needed.
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