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Описание вакансии
Текст:
TL;DR
Senior Director of Marketing (APJ) (B2B marketing and AI): Leading regional demand generation, customer growth, events, and account-based marketing programs across APJ with an accent on pipeline creation, campaign localization, and team leadership. Focus on optimizing marketing performance, managing regional budgets, building executive engagement, and operationalizing AI-enabled workflows.
Location: Singapore; hybrid schedule with 2 days in-office and 3 days remote
Company
Okta provides trusted identity and access infrastructure that helps organizations securely adopt AI and protect human and machine identities.
What you will do
- Define and own the APJ demand marketing strategy across SMB, enterprise, and strategic accounts to maximize pipeline generation.
- Develop post-sales marketing programs that improve customer retention, adoption, expansion, advocacy, and loyalty.
- Own regional events, hosted roadshows, community building, and executive engagement across APJ.
- Lead a regional marketing team of 10+ and collaborate with sales, product marketing, partner teams, and global marketing functions.
- Shape localized messaging, campaign assets, and account-based marketing programs using account plans and analytics.
- Optimize campaign performance, marketing spend, reporting, team development, budgets, and AI-enabled workflow automation.
Requirements
- Demonstrated success in B2B marketing across the APJ region and knowledge of broader go-to-market functions.
- Proven experience leading and developing high-performing teams.
- Deep understanding of demand generation, inbound marketing, account-based marketing, and target account strategies.
- Track record of owning campaigns and delivering strong return on investment.
- Experience using generative AI tools for marketing orchestration, workflow automation, and content production.
- Strong collaboration, writing, presentation, quantitative, organizational, and data-driven decision-making skills; degree or equivalent experience.
Nice to have
- Experience with identity-related products or markets.
Culture & Benefits
- Hybrid work model combining in-person collaboration with remote work.
- In-person onboarding designed to connect new employees with the mission and team.
- Global community spanning more than 20 offices.
- Focus on customer commitment, employee empowerment, innovation, integrity, transparency, talent development, and strategic execution.
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