3 дня назад
Senior Director, Global Marketing Operations (AI)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Senior Director, Global Marketing Operations (AI): Leading the modernization of enterprise marketing operations across people, process, MarTech, lead management, analytics, and data governance with an accent on AI orchestration, campaign velocity, and global operational standards. Focus on building scalable marketing technology and governance systems, improving lead quality and attribution, and developing a distributed global team.
Location: Jacksonville, Florida, United States; hybrid workplace with regular office attendance required
Company
Dun & Bradstreet provides business data and analytics solutions.
What you will do
- Set and execute the enterprise marketing operations and MarTech strategy, including technology roadmaps, platform selection, and stack rationalization.
- Own lead management, nurture strategy, lead scoring, routing, lifecycle processes, funnel stages, campaign tracking, and Sales enablement.
- Build AI orchestration and automation systems for marketing, connecting data sources and governed knowledge bases.
- Operationalize multi-touch attribution and establish reliable campaign, lead, and customer data integration.
- Define marketing data governance, operating standards, workflows, SLAs, dashboards, and campaign delivery practices.
- Lead vendor relationships, resource planning, and a global Marketing Operations team while partnering with Marketing, Sales, Product, Technology, Finance, Legal, and Privacy.
Requirements
- Bachelor’s degree or equivalent experience in marketing, business, communications, or a related field.
- 12+ years of progressive marketing leadership experience in B2B marketing operations and enterprise marketing technology.
- 5+ years of direct people management experience, including managing managers and building teams of 10+ people.
- Experience designing and scaling operations organizations, managing distributed and global teams, and influencing cross-functional stakeholders.
- Deep expertise in campaign operations, marketing automation, analytics enablement, marketing investment, budgeting, and ROI measurement.
- Experience building AI orchestration and automation into marketing workflows and owning data governance policies and standards.
Culture & Benefits
- Full-time employee position with a hybrid work arrangement.
- Global collaboration across Marketing, Sales, Product, Technology, Finance, Legal, and Privacy.
- Opportunity to coach and develop a global Marketing Operations team.
- Work may require day, evening, or weekend hours as needed.
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