Director of Revenue Marketing (B2B SaaS)

What you will do

• Develop demand generation strategies for PLG signups, trials, and high-value SLG pipeline.
• Coordinate with the Growth team on activation, monetization, and top-of-funnel revenue outcomes.
• Launch integrated, multichannel campaigns for technical users and senior executives.
• Partner with Sales leadership on sales plays, ABM strategies, and field marketing initiatives.
• Own the revenue marketing budget, reporting, attribution, and optimization of marketing contribution to pipeline and revenue.
• Recruit, mentor, and lead field marketing, demand generation, and digital marketing specialists.

Requirements

• 8+ years of experience in demand generation or revenue marketing within a high-growth B2B SaaS company.
• Proven experience managing hybrid PLG and SLG motions and understanding how their funnels intersect.
• Strong understanding of sales cycles, ARR, pipeline, and marketing support for account executives and inside sales.
• Strong analytical skills and expertise with marketing technology and performance measurement.
• Growth-oriented mindset, exceptional communication skills, and a bias for action in fast-paced environments.
• Experience building and leading high-performing teams.

Culture & Benefits

• Fast-paced environment with a strong focus on experimentation and measurable revenue impact.
• Cross-functional collaboration with Sales, Growth, Product Marketing, and Content & Community teams.
• High-performance culture with a focus on excellence and actionable data.