Senior Revenue Marketing Manager - Competitive Campaigns

Location: Remote within the United States

Company

Cloud compliance platform defining the relationship between tax and technology, with AI embedded in its products and workflows.

What you will do

• Build and run multi-channel competitive campaigns that intercept prospects, defend at-risk accounts, and drive measurable displacement wins.
• Develop competitive playbooks across integrations, market segments, and emerging challengers.
• Translate competitive intelligence into campaign messaging, comparison content, paid search, display retargeting, and integration-specific microsites.
• Create SDR sequences, battle cards, objection-handling guides, and talk tracks with Product Marketing, Sales Enablement, and Sales.
• Coordinate competitive activation across paid search, social, events, partner channels, and the broader revenue organization.
• Partner with RevOps and Customer Account Managers to track competitive outcomes, attribute pipeline, and defend customers from churn.

Requirements

• 6–8 years of experience in B2B SaaS demand generation, revenue marketing, or integrated campaign management.
• 5+ years of experience building end-to-end competitive programs, including paid intercept, comparison content, SDR sequences, and enablement assets.
• Demonstrated measurable displacement results from competitive campaigns.
• Hands-on experience with Marketo, 6sense, Salesforce, ON24, and Power BI.
• Experience working in regulated markets such as tax, compliance, or FinTech.
• Experience using AI and AI-related technologies.

Culture & Benefits

• Remote work within the United States.
• Paid time off and paid parental leave.
• Eligible employees may receive bonuses.
• Benefits generally include private medical, life, and disability insurance, varying by location.
• Employee resource groups and programs supporting diversity, equity, and inclusion.