6 дней назад
Head of Marketing (HK based)
Вакансия из Hirify Global, списка международных tech-компанийДля мэтча и отклика нужен Plus
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Head of Marketing (HK based) (DTC e-commerce and retail): Building scalable performance marketing and physical retail operations in Hong Kong while leading a 50+ person global remote marketing team with an accent on paid acquisition, creative precision, and omnichannel growth. Focus on managing multi-million-dollar media budgets, connecting online and offline channels, analyzing CAC, LTV, ROAS, and retail performance, and launching Hong Kong retail partnerships.
Location: Remote, based in Hong Kong
Company
is a performance marketing agency helping global e-commerce and omnichannel brands grow through measurable digital and retail strategies.
What you will do
- Lead and scale a 50+ person remote global marketing organization across media buying, creative, copywriting, design, and field marketing.
- Build and execute the go-to-market strategy for physical retail expansion in Hong Kong, including pop-ups, flagship stores, retail partnerships, and shop-in-shops.
- Manage multi-channel acquisition across Meta, Google/YouTube, TikTok, and emerging channels while owning multi-million-dollar performance media budgets.
- Oversee creative quality, campaign execution, tracking accuracy, landing page messaging, email, SMS, and customer loyalty initiatives.
- Connect DTC and offline retail channels to improve foot traffic, in-store conversion, brand awareness, and repeat purchases.
- Partner with Finance and leadership on unit economics, CAC, LTV, ROAS, MER, cohort retention, sell-through, and retail conversion metrics.
Requirements
- 5+ years of marketing experience and 2+ years leading a large marketing or growth team.
- Experience managing a distributed team of 50+ people across multiple time zones.
- Direct experience in a high-growth DTC e-commerce brand with $20M–$100M in revenue.
- Hands-on experience building or scaling a physical retail presence in Hong Kong.
- Strong expertise in Meta Ads Manager, Google Ads, TikTok Ads, conversion rate optimization, and DTC and retail performance metrics.
- Fluent English and strong working proficiency or fluency in Cantonese required for Hong Kong retail partner and vendor management. BA/BS in Marketing, Business, Communications, or a related field.
Nice to have
- Cantonese and Mandarin fluency.
- Experience with offline-to-online marketing campaigns and Shopify, Amazon, and physical retail operations.
- Established connections in Hong Kong’s retail, commercial real estate, or retail partner ecosystem.
- Experience transitioning a DTC brand into a global omnichannel business.
Culture & Benefits
- Competitive base salary with a high-performance bonus or revenue share.
- Defined path to a CMO position for the right leader.
- Opportunity to lead a world-class 50+ person remote team and spearhead a Hong Kong retail rollout.
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