Director of Digital Marketing (Software)

Location: Remote

Company

hirify.global' marketing organization drives demand creation and demand capture through digital channels, campaigns, and website experiences.

What you will do

• Define and own the overall digital marketing strategy and roadmap across paid media, content, and web.
• Manage paid marketing budgets, channel investment, spend allocation, performance targets, and return on ad spend.
• Lead a team of four and direct the work of paid media and web specialists.
• Support campaign creation and oversee the timely delivery of ads, landing pages, email, paid social, and other digital assets.
• Own website strategy, messaging alignment, site structure, performance, and roadmap priorities.
• Identify, prioritize, test, and optimize conversion opportunities across landing pages and core website navigation.

Requirements

• 8+ years of digital marketing experience with progressive leadership responsibility.
• Experience owning digital strategy across both demand creation and demand capture.
• Direct experience managing paid media budgets and accountable return on ad spend.
• Experience overseeing website strategy and conversion rate optimization.
• Demonstrated success managing and developing teams across paid, content, web, and design disciplines.
• Strong command of digital marketing platforms and analytics tools, plus a bachelor's degree or equivalent professional experience.

Nice to have

• Experience in B2B technology or software marketing.
• Familiarity with open source or enterprise software.
• Experience partnering with sales and revenue operations on pipeline and attribution.
• Working knowledge of HubSpot, SEMrush, Salesforce, Google Analytics, CRO tooling, and marketing analytics stacks.
• Experience presenting digital performance to executive leadership.

Culture & Benefits

• Remote work environment.
• Commitment to diversity, equity, and inclusion.
• Workplace culture that embraces and celebrates individual differences.