22 часа назад
Head of CRM
Вакансия из Hirify Global, списка международных tech-компанийДля мэтча и отклика нужен Plus
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Head of CRM (Customer Engagement and Marketing Automation): Leading the CRM capability area across the Nordics, including customer communication orchestration, segmentation, campaign management, and marketing automation with an accent on scalable, personalized, and data-driven customer interactions. Focus on developing people, processes, data, tooling, and CRM solutions while aligning markets, chapters, and business stakeholders.
Location: Any main If location in the Nordics; hybrid workplace is possible. Travel to other offices is expected.
Company
is an insurance company serving customers across the Nordic markets.
What you will do
- Lead and evolve the CRM capability area across the Nordics for Business Area Private.
- Own the strategic direction for operational CRM processes, solutions, ways of working, and capability development.
- Drive alignment across markets and chapters on customer communication orchestration, data requirements, segmentation, and campaign management.
- Ensure effective use of CRM platforms, marketing automation, data, tooling, and automation.
- Lead and coach four Chapter Leads overseeing approximately 30 specialists.
- Partner with IT, Performance Marketing, Customer Lifecycle Management, Analytics, and other stakeholders.
Requirements
- Strong experience in CRM, customer engagement, campaign management, and marketing automation within a complex organization.
- Solid understanding of operational CRM processes, CRM and marketing automation platforms, communication orchestration, and segmentation execution.
- Experience leading people, competence development, or capability development in a Nordic, multi-market, or matrix environment.
- Ability to drive alignment and decision-making across markets, business units, and enabling functions.
- Strong understanding of data, tooling, automation, and processes supporting scalable and personalized customer interactions.
- Fluent English required; local language skills are a plus.
Nice to have
- Experience with customer lifecycle, analytics, segmentation, marketing, digital sales, or service-related functions.
- Local Nordic language skills.
Culture & Benefits
- Inclusive and collaborative professional environment.
- Career and development opportunities within a major Nordic insurance company.
- Hybrid workplace possibility.
- Wellness allowance and sports activities.
- Insurance benefits, lunch benefit, and high pension savings.
Hiring process
- Screening and interviews start immediately.
- Application deadline: Sunday, 30 August.
- Submit a CV and answer recruitment questions.
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