CRM Marketing Automation Specialist

Location: On-site at the Stockholm office, Sweden

Company

hirify.global provides streaming services, radio networks, and TV channels; Allente is part of the group.

What you will do

• Define and implement messaging activities, triggers, target groups, and business rules using Adobe Campaign and similar campaign tools.
• Translate strategies into 1:1 messaging plans and optimize campaign ROI through testing, analysis, and follow-up.
• Collaborate with commercial stakeholders, Product & Tech, external partners, and vendors across markets.
• Develop action plans, technical requirements, data requirements, and improved campaign management processes.
• Develop Next Best Action capabilities to increase campaign uptake and message relevance across channels.
• Maintain legal obligations, routines, and processes related to CRM activities.

Requirements

• At least two years of experience in CRM or digital marketing in the Nordics.
• Solid marketing automation experience in multi-channel D2C and B2B environments.
• Experience with marketing automation platforms such as Adobe Campaign, Salesforce, or MessageGears.
• Familiarity with SQL, analytical problem-solving, process improvement, and data-driven messaging optimization.
• Bachelor’s or master’s degree in business, marketing, or a related field.
• Fluent English required; the role is on-site in Stockholm, Sweden.

Nice to have

• Experience owning complex CRM or marketing automation tasks and projects.
• Experience implementing datasets, system functions, and processes.
• Experience with reporting tools such as ThoughtSpot.

Culture & Benefits

• 30 days of paid vacation per year.
• Pension and insurance scheme with generous parental leave pay.
• Wellbeing initiatives, including a wellness allowance.
• Learning culture supporting professional development and upskilling.
• Unlimited access to Viaplay content, including series, viewing events, movie rentals, and linear channels.

Hiring process

• Apply by submitting a CV; a LinkedIn profile may also be included.
• Applications must be submitted through the careers platform rather than by email.