CRM Specialist (Luxury Retail)

Location: Shanghai, China — On-site

Company

hirify.global is a Swedish multidisciplinary fashion house creating ready-to-wear, magazines, furniture, books, and exhibitions through its own stores and wholesale partners.

What you will do

• Conduct retail customer data mining and multidimensional consumer analysis, including customer segmentation, consumption behavior tracking, spending preference analysis, and inactive customer identification.
• Generate actionable CRM reports supporting store sales strategies and client retention.
• Localize global CRM strategies for the Greater China region in collaboration with headquarters, local teams, and system vendors.
• Manage WeCom and official client communication tools, including profile tagging, customer grouping, targeted missions, relationship touchpoints, and content maintenance.
• Lead VIP gifting programs and seasonal client activities, including distribution tracking and post-delivery follow-up.
• Support retail and marketing events, guest invitations, on-site activities, customer follow-up, KPI monitoring, and campaign analysis.

Requirements

• Bachelor’s degree in finance, business, marketing, or a related field.
• At least 5 years of experience in customer relationship management.
• Strong analytical skills, attention to detail, execution, prioritization, and time management.
• Retail experience is required; luxury industry experience is an advantage.
• Good knowledge of user journeys on local Chinese platforms and experience managing WeCom accounts and clienteling missions.
• Fluent English and Chinese required.

Culture & Benefits

• Collaborative, inclusive, and feedback-oriented working environment.
• Opportunity to work with colleagues across diverse roles, backgrounds, and global locations.
• Focus on individual expression, diversity, and continuous learning.
• Commitment to social and environmental performance, transparency, and accountability through B Corp Certification.