CRM Manager

Location: On-site in the Stockholm office, Sweden

Company

hirify.global provides streaming services, radio networks, and TV channels to millions of people.

What you will do

• Write copy for email, push notifications, SMS, direct mail, and other CRM channels.
• Produce customer messages, including content, layouts, assets, and configuration.
• Build campaigns by defining audiences, business rules, curated messaging, and triggered messaging.
• Deliver lifecycle campaigns for Viaplay and Allente across multiple Nordic markets.
• Analyze campaign performance, conduct A/B tests, and optimize results using data and insights.
• Ensure customer messaging follows brand guidelines, legal requirements, and CRM processes.

Requirements

• At least two years of experience in CRM, marketing automation, or digital marketing in an international, multi-channel D2C or B2B environment.
• Strong copywriting skills and experience creating customer messaging for digital channels.
• Analytical and commercial mindset with an interest in testing, learning, and continuous optimization.
• Hands-on experience with marketing automation platforms such as Adobe Campaign, Salesforce Marketing Cloud, or MessageGears, plus familiarity with SQL.
• Bachelor’s or master’s degree in business, marketing, communication, or a related field.
• Fluent Swedish and English, both written and spoken.

Nice to have

• Experience managing complex CRM or marketing automation initiatives.
• Knowledge of UX and UX writing.
• Hands-on knowledge of campaign management, CMS, and translation tools.
• Experience collaborating with cross-functional stakeholders.
• Interest in movies, TV series, or sports.

Culture & Benefits

• 30 days of paid vacation annually.
• Pension and insurance scheme.
• Generous parental leave pay.
• Wellbeing initiatives and wellness allowance.
• Learning culture with opportunities to develop new skills.
• Unlimited access to Viaplay content, including series, viewing events, movie rentals, and linear channels.

Hiring process

• Apply by submitting a CV; a LinkedIn profile may also be included.
• Applications must be submitted through the careers platform rather than by email.