Marketing Automation Specialist (HubSpot, Marketo & CRM Automation)

Location: Remote from Colombia, Brazil, Mexico, or Costa Rica; U.S. business hours required

Company

hirify.global is hiring for a client seeking a specialist to build and scale marketing automation systems that support lead generation, conversion, pipeline growth, and revenue attribution.

What you will do

• Build, test, and optimize nurture sequences, drip campaigns, triggered workflows, lifecycle automations, and lead-routing processes.
• Create and optimize email campaigns across HubSpot, Marketo, Pardot, ActiveCampaign, and Klaviyo, including A/B testing and deliverability monitoring.
• Integrate marketing automation with Salesforce, HubSpot CRM, Zoho CRM, and other business tools to improve sales handoffs and lead qualification.
• Develop lead scoring and segmentation systems, maintain database quality, and audit CRM data for accuracy and compliance.
• Build dashboards and reports using HubSpot, Marketo, Power BI, and Tableau; analyze funnel performance, attribution, and pipeline contribution.
• Troubleshoot workflow, synchronization, routing, API, and webhook issues while documenting automation logic and operational processes.

Requirements

• At least 2 years of hands-on marketing automation experience.
• Practical experience with one or more of HubSpot, Marketo, Pardot/Account Engagement, ActiveCampaign, or Klaviyo.
• Experience building automated workflows, lead scoring systems, nurture sequences, drip campaigns, lifecycle automations, and segmentation systems.
• Strong knowledge of CRM systems, marketing funnels, lead lifecycle management, attribution, email marketing, lead routing, and sales handoffs.
• Strong Excel or Google Sheets skills, attention to detail, problem-solving ability, and experience troubleshooting automation and data-flow issues.
• Strong written English communication and availability to work remotely during U.S. business hours are required.

Nice to have

• HubSpot, Marketo, or Pardot/Salesforce Account Engagement certification.
• Experience with Zapier, API integrations, webhooks, multi-touch attribution, Power BI, Tableau, or advanced reporting platforms.
• Background in B2B SaaS, professional services, e-commerce, growth marketing, or work with U.S.-based marketing and sales teams.

Culture & Benefits

• Full-time, high-autonomy remote role.
• Direct ownership of marketing automation systems and measurable impact on pipeline and revenue.
• Hands-on exposure to leading CRM, marketing automation, analytics, and integration platforms.
• Opportunity to optimize the complete marketing funnel and progress toward marketing operations, revenue operations, CRM automation, or lifecycle marketing roles.

Hiring process

• Initial screening call and Spark Hire introductory video.
• Recruiter interview followed by a practical marketing automation assessment.
• Client interview, offer, and onboarding.