(Senior) CRM Manager (gn) - Netherlands

Location: Hamburg, Germany (hybrid)

Company

hirify.global develops sports nutrition, supplements, and healthy food products through the ESN and More Nutrition brands.

What you will do

• Define and execute the CRM and lifecycle strategy for the Dutch market.
• Build and optimize automated customer journeys covering welcome, post-purchase, replenishment, reactivation, and win-back flows.
• Plan localized CRM campaigns and improve segmentation and personalization.
• Partner with the Netherlands Country Manager and Promotion Planning on launches, promotions, restocks, and key commercial moments.
• Own CRM performance across revenue, conversion, repeat purchase rate, and customer lifetime value.
• Drive A/B testing and collaborate with Performance Marketing and Influencer teams to improve retention.

Requirements

• 4+ years of experience in CRM, lifecycle, or email marketing, ideally in DTC or eCommerce.
• Hands-on experience with Klaviyo or similar CRM platforms, including automation, segmentation, personalization, testing, and deliverability.
• Proven results improving retention, repeat purchase, and customer lifetime value.
• Strong understanding of the Dutch consumer market and a combination of analytical and commercial skills.
• Solid understanding of GDPR and data privacy best practices.
• Fluent Dutch and English required; German is a plus.

Culture & Benefits

• Flexible working hours and remote work options within the hybrid setup.
• Professional growth opportunities and increasing responsibility.
• Employee discounts and a subsidy for E-GYM Wellpass.
• Workation and corporate benefits.
• 28 days of vacation per year.
• Inclusive culture with a diverse team of more than 1,200 employees.