Senior Paid Media Channel Manager

Location: Boca Raton, Florida, United States; hybrid work with on-site days Monday through Thursday and remote work optional on Fridays

Company

Purpose Brands is the parent company of hirify.global, Orangetheory, Waxing the City, and The Bar Method, operating a multi-location fitness and wellness franchise network.

What you will do

• Manage and optimize paid media campaigns across Google Ads, Meta, YouTube, Instagram, TikTok, and other performance channels.
• Execute campaign adjustments and manage platform budgets to improve lead generation, cost efficiency, CPA, and ROAS.
• Optimize targeting, bidding strategies, creative performance, and campaign structures across the acquisition funnel.
• Support structured testing of audiences, creative, bid strategies, and landing page performance.
• Analyze CPL, CPA, conversion rates, and downstream membership outcomes, turning performance data into actionable recommendations.
• Collaborate with analytics, brand marketing, and local marketing teams to support national campaigns and growth across thousands of local markets.

Requirements

• 5–8 years of experience in paid media, performance marketing, or growth marketing.
• Strong expertise in either paid search, including Google Ads, Performance Max, and YouTube, or paid social, including Meta, Instagram, and TikTok, with working familiarity in the other channel.
• Hands-on experience actively managing lead-generation or acquisition-focused paid media campaigns.
• Google Ads and Facebook Blueprint certifications are required.
• Strong quantitative and analytical skills, including experience using large performance datasets to guide decisions.
• Familiarity with Google Analytics, Looker, Tableau, Power BI, or similar marketing analytics platforms.

Nice to have

• Advertising agency experience.
• Experience in multi-location, franchise, or retail marketing environments.

Culture & Benefits

• Hybrid work environment with remote work optional on Fridays.
• Medical, dental, and vision coverage, plus life and disability insurance.
• Unlimited time off, paid holidays, and flexible Fridays between Memorial Day and Labor Day.
• 401(k) savings plan with 4% matching.
• Mental health benefits, including 10 coaching and therapy sessions.
• Professional development opportunities, brand discounts, reimbursements, and in-house workout facilities.