1 час назад
Senior Paid Advertising Strategist, Client Experience (Paid Media)
Мэтч & Сопровод
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Описание вакансии
Текст:
TL;DR
Senior Paid Advertising Strategist, Client Experience (Paid Media): Leading performance marketing strategy and execution for complex, high-value accounts with an accent on multi-channel advertising, advanced measurement, client communication, and AI-enabled workflows. Focus on optimizing campaigns and budgets, developing attribution and incrementality frameworks, guiding strategic client conversations, and mentoring junior talent.
Location: Remote in Argentina, Brazil, Canada, Costa Rica, Ecuador, or Nicaragua
Company
is a tech-enabled growth marketing firm combining marketing, consulting, data intelligence, and proprietary technology to drive revenue and brand recognition for clients.
What you will do
- Lead paid advertising strategy and execution across complex, high-value client accounts.
- Plan campaigns, optimize performance, pace budgets, conduct QA, and recommend budget changes.
- Analyze campaign data and client-specific sources of truth to create actionable insights and strategic recommendations.
- Maintain testing roadmaps and lead strategic discussions about media buying, performance opportunities, and optimization plans.
- Use advanced attribution, incrementality, contribution analysis, measurement frameworks, and channel-specific best practices.
- Mentor junior talent, support account-team decision-making, and integrate AI and Nova ecosystem tools into workflows.
Requirements
- 4–5 years of digital marketing experience, including 3+ years in an agency setting.
- 3–4 years of hands-on experience with at least two paid advertising channels, such as Google/Bing, Meta, TikTok, LinkedIn, Pinterest, Snapchat, or YouTube.
- Experience with campaign development and optimization, including bid optimization, keyword research, ad copy development, campaign strategy, and ongoing optimization.
- Proficiency in Google/Microsoft Office Suite and Google Analytics.
- Expert knowledge of funnel marketing and the role of paid media in the marketing funnel.
- Strong data interpretation, communication, organization, project management, presentation, and client-facing skills.
Culture & Benefits
- People-first culture focused on diversity, inclusion, integrity, autonomy, and innovation.
- Opportunity to work with consultative marketers, creatives, analysts, and technologists managing large-scale media programs.
- Work with proprietary Nova technology and data-driven marketing methodologies.
- Role offers strategic leadership, coaching, and knowledge-sharing opportunities.
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