Digital Marketing Specialist

TL;DR

Digital Marketing Specialist (Paid Media): Lead development, execution, and optimization of high-impact digital marketing campaigns across SEM, Programmatic, Paid Social, CTV, and DOOH with an accent on full-funnel strategies and media mix modeling. Focus on end-to-end campaign management, A/B testing, advanced reporting, and ensuring accurate attribution for measurable business growth.

Location: Onsite in Orlando, 32821

Salary: $93,600–$104,000

Company

Staffing firm providing opportunities in STEM and related fields, committed to equal opportunity and accommodations for disabilities.

What you will do

• Lead end-to-end campaign management across SEM/PPC (Google/Microsoft Ads), Paid Social (Meta), OLV, Programmatic Display, Native, CTV, and DOOH.
• Monitor metrics, provide optimization recommendations, and adjust spend to exceed KPIs.
• Collaborate with design teams on high-performing creative assets and ad copy.
• Define KPIs, lead A/B testing, and propose new media testing opportunities.
• Work with analytics teams to create dashboards and report performance to executives.
• Develop UTM structures and tracking for accurate campaign attribution.

Requirements

• Onsite in Orlando, 32821 required
• Bachelor’s degree from a 4-year college or university preferred.
• Proven experience in digital marketing and paid media with deep knowledge of Google Ads, Microsoft Ads, and Google Analytics.
• Experience developing full-funnel marketing plans, budget allocation, media mix modeling, and channel testing.
• Strong data analysis, reporting, and presentation skills for technical and non-technical audiences.
• Excellent communication skills and ability to manage internal and external relationships.
• Self-motivated with minimal supervision in fast-paced environment.

Nice to have

• Agency background.
• Experience in travel, hospitality, or lifestyle sectors.
• Familiarity with programmatic platforms and advanced targeting strategies.

Culture & Benefits

• Major medical, dental, vision coverage for assignments 13+ weeks.
• 401k and statutory sick pay where required.
• Reasonable accommodations for disabilities.
• Equal opportunity employer participating in E-Verify.
• Considers qualified applicants regardless of criminal histories per fair chance laws.