Digital Marketing Specialist (Paid Media)

Location: Orlando, Florida 32821, United States

Salary: $104,000 per year

Company

hirify.global provides staffing and employment opportunities, with benefits available for qualifying temporary assignments.

What you will do

• Lead end-to-end paid media campaigns across SEM/PPC, paid social, online video, programmatic display, native, CTV, and DOOH.
• Monitor campaign metrics and recommend optimizations and spend adjustments to exceed KPIs.
• Collaborate with design teams on high-performing creative assets and ad copy.
• Define KPIs, lead A/B testing, and present new digital media testing opportunities to leadership.
• Partner with strategy and analytics teams to build dashboards and report performance to executive stakeholders.
• Develop and manage UTM structures and tracking parameters for accurate campaign attribution.

Requirements

• Proven experience in digital marketing and paid media.
• Deep knowledge of Google Ads, Microsoft Ads, and Google Analytics.
• Experience developing full-funnel marketing plans, including budget allocation, media mix modeling, and channel testing.
• Strong ability to analyze, report, and present complex digital analytics to technical and non-technical audiences.
• Excellent written and oral communication skills, including relationship management with internal teams and external agency partners.
• Bachelor’s degree from a four-year college or university preferred.

Nice to have

• Previous marketing agency experience.
• Experience in travel, hospitality, or lifestyle sectors.
• Familiarity with programmatic platforms and advanced targeting or personalization strategies.

Culture & Benefits

• Fast-paced environment with autonomy and minimal supervision.
• Major medical, dental, and vision benefits for qualifying temporary assignments lasting 13 weeks or longer.
• 401(k) and statutory sick pay where required for qualifying temporary assignments.
• Reasonable accommodations are available throughout the employment process.