3 часа назад
Senior Manager, Paid Acquisition (B2B SaaS)
183 100 - 228 900$
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Описание вакансии
Текст:
TL;DR
Senior Manager, Paid Acquisition (B2B SaaS): Owns and scales Apollo's paid acquisition engine across search, social, TV, audio, OOH, and emerging channels with an accent on efficient growth, measurement, and pipeline contribution. Focus on leading channel specialists, managing an 8-figure media budget, building attribution frameworks, and designing experiments across creative, audiences, bidding, landing pages, and channel mix.
Location: Remote, United States
Salary: $183,100–$228,900 USD annually for Tier 1 locations (San Francisco, New York City, Seattle); $159,200–$199,000 USD annually for all other US locations.
Company
is an AI-native B2B SaaS company providing revenue teams with verified contact data and sales and marketing engagement tools.
What you will do
- Lead and develop paid channel specialists across Paid Search, Paid Social, TV, Audio, OOH, and adjacent channels.
- Manage an 8-figure annual media budget focused on efficiency, incrementality, and pipeline contribution.
- Build and evolve measurement and attribution systems, including pixel configurations, CAPI integrations, and marketing mix modeling.
- Develop testing and experimentation across creative, audiences, bid strategies, landing pages, and channel mix.
- Partner with Creative, Brand, Analytics, Product, and Finance to align paid acquisition with company goals.
- Own forecasting, pacing, reporting, agency relationships, and executive-level performance recommendations.
Requirements
- 10+ years of performance marketing experience, including significant B2B SaaS experience.
- Proven success driving measurable growth at a high-growth company with a large, complex media budget.
- Hands-on expertise with Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, TV, Audio, and OOH.
- Strong knowledge of tracking and attribution, including pixel setup, server-side and CAPI configurations, UTM frameworks, and multi-touch attribution.
- Advanced analytical skills and experience with data tools such as Looker and Amplitude.
- Experience building, managing, and mentoring senior individual contributors, with strong executive communication skills.
Culture & Benefits
- AI-native environment focused on continuous improvement, automation, experimentation, and ownership.
- Equity and company bonus opportunities.
- 401(k), paid holidays, flexible PTO, and parental leave.
- Medical, dental, vision, FSA/HSA, life, disability, employee assistance, and wellbeing benefits.
- Global travel coverage and resources for professional growth.
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