Manager, Consumer Paid Marketing (AI Search)

Location: New York, NY; San Francisco, CA; or Los Angeles, CA

Salary: $142,800–$210,000 USD per year, plus potential equity grants.

Company

hirify.global builds last-mile delivery technology that connects consumers with local businesses and supports local economies.

What you will do

• Own the paid search channel strategy across Google, Apple, Bing, and emerging AI-driven search platforms.
• Allocate and optimize a nine-figure annual budget across customer acquisition, churned-customer reactivation, and MAU growth initiatives.
• Develop measurement strategies using marketing mix modeling, lift testing, attribution, incrementality, and LTV/CAC optimization.
• Oversee campaign operations, auction dynamics, bid optimization, and feed-driven campaigns.
• Experiment with search automation and generative AI search platforms.
• Lead, mentor, and develop a team of 2–3 direct reports while partnering with Analytics, Finance, Product, Strategy & Operations, and Integrated Marketing.

Requirements

• 6–8 years of experience in performance marketing, growth marketing, or SEM.
• Hands-on experience managing complex paid search campaigns across Google Ads, Apple Search Ads, and Bing Ads.
• Experience allocating, pacing, and optimizing annual budgets of $50M or more.
• Expertise with product or merchant feeds, Dynamic Search Ads, Google Shopping Ads, and Performance Max.
• Strong analytical skills and experience with LTV/CAC, incrementality, lift testing, and marketing mix modeling.
• Experience directly managing, mentoring, and developing at least 2–3 direct reports.

Nice to have

• Proficiency in SQL or Python for independent data querying and analysis.
• Experience with AI-assisted coding and productivity tools such as Claude Code and Cursor.
• Experience in a complex, multi-sided marketplace such as food delivery, rideshare, or the gig economy.

Culture & Benefits

• Comprehensive benefits package for regular employees, including medical, dental, and vision coverage.
• 401(k) plan with employer matching, paid parental leave, wellness benefits, commuter benefits, and family-forming assistance.
• Flexible paid time off and vacation for salaried roles, plus 80 hours of paid sick time per year.
• Eleven paid holidays, disability and basic life insurance, and mental health support.
• Base salary is localized according to the employee’s work location.