Senior Performance Marketing Manager (Programmatic)

Location: 100% remote; hirify.global offices are available for collaboration and onsite events, but office attendance is not required.

Salary: $124,000–$155,000 annual base compensation, with potential bonus, incentive bonus, and/or restricted stock units.

Company

hirify.global provides accessible online legal services, including business formation, intellectual property protection, and estate planning.

What you will do

• Plan and execute paid acquisition campaigns across Programmatic channels including Display, Video, CTV, Native, and Audio.
• Own the Programmatic channel strategy, multi-quarter roadmap, investment recommendations, and agency and direct partnership execution.
• Develop creative briefs, tagging plans, measurement frameworks, QA processes, and continuous testing programs.
• Monitor KPIs including conversions, revenue, CPA, and ROAS, and optimize campaigns using data-driven insights.
• Lead reporting for senior stakeholders, translating campaign performance into business narratives and recommendations.
• Coordinate cross-functional initiatives with Creative, Data Science, Product Marketing, Development, Analytics, and Growth Marketing teams.

Requirements

• 7–9+ years of hands-on Performance Marketing experience, including ownership of channel strategy.
• Recent hands-on experience with Google Ads Display and YouTube and The Trade Desk is required.
• Deep technical knowledge of Programmatic buying, trafficking, tagging, API integrations, attribution, and platform-specific requirements.
• Experience with MTA, MMM, incrementality testing, and brand lift studies.
• Strong project management, executive communication, presentation, problem-solving, advanced Excel, data analysis, and QA skills.
• Hands-on experience using generative AI, automation, and platform-native AI features in marketing workflows.

Nice to have

• Experience with additional DSPs and Paid Social platforms such as Meta, TikTok, Reddit, or LinkedIn.
• Experience partnering with Analytics teams to advance attribution, incrementality, and brand lift capabilities.

Culture & Benefits

• Remote-first work environment with optional office collaboration and onsite events.
• Medical, dental, and vision insurance.
• 401(k) with matching contributions.
• Paid time off, HSA, FSA, and short- and long-term disability insurance.
• Wellness benefits including fertility support, mental health services, One Medical, and lifestyle benefits of up to $250.