Lifecycle Marketing Manager (AI)

Location: Hybrid in Vilnius or Kaunas, with the option to work from home or anywhere in the world.

Salary: From €4,500 gross per month, depending on experience and skills.

Company

hirify.global provides tools that help individuals and small businesses succeed online, serving more than 5 million clients in 150 countries.

What you will do

• Own and optimize customer messaging across email, SMS, WhatsApp, and in-product notifications in 15 languages.
• Define lifecycle strategy and guide AI agents across more than 1,000 automated messages.
• Build and improve customer journeys from first purchase through renewal.
• Analyze communications, run A/B tests, identify bugs, and optimize for incremental impact.
• Collaborate with product, revenue, data, and marketing teams to align lifecycle communications with business goals.

Requirements

• 5+ years of experience in lifecycle, CRM, or growth marketing.
• Hands-on experience with email and SMS marketing; WhatsApp experience is advantageous.
• AI-first experience applying AI to content, personalization, segmentation, or decision-making.
• Practical expertise with a modern lifecycle platform such as Braze, Iterable, HubSpot, or Customer.io, including segmentation logic, event-driven architecture, and templating.
• Experience building adaptive lifecycle systems and working effectively in ambiguous environments.
• Strong English copywriting skills, including sales copywriting, with a high level of ownership and data-driven decision-making.

Culture & Benefits

• Learning opportunities through Reforge, Coach Hub, global conferences, libraries, mentoring, and internal mobility.
• Flexible work from modern offices, home, or anywhere in the world.
• Health insurance from day one, gym memberships, recharge leave, Headspace subscriptions, and regular health checks.
• Wellbeing events, sports, arts, hobby clubs, company events, team-building activities, and workations.