VP Product Marketing (Web3)

Location: Remote from New York or based at the NYC HQ is explicitly referenced for the compensation range.

Base salary for New York City: $240,000–$325,000 per year, with potential target bonus, equity, and benefits.

Company

hirify.global provides a secure platform and network that enables financial institutions, banks, brands, and Web3 companies to work with digital assets and cryptocurrencies.

What you will do

• Lead the product marketing team and define its strategy, OKRs, and professional development approach.
• Develop go-to-market strategies for new markets, emerging use cases, products, and partnerships.
• Shape product roadmap strategy and positioning in partnership with product management.
• Own product and partnership launch strategies, including sales readiness and customer adoption.
• Define market positioning, buyer messaging, segmentation, and customer pain-point narratives.
• Enable global pre-sales and post-sales teams with product and market strategy.

Requirements

• 15+ years of experience in B2B SaaS product marketing, preferably in financial services, payments, fintech, or cybersecurity.
• 5+ years of team management experience.
• Strong writing, storytelling, communication, and consensus-building skills.
• Experience in a fast-paced, high-growth startup and an entrepreneurial environment.
• Experience with segmentation strategies, buyer personas, customer pain points, market positioning, and client-facing messaging.
• Comfort with continuous deployment, ambiguity, autonomy, and learning about digital assets and related financial use cases.

Culture & Benefits

• Work on products supporting access to digital assets and cryptocurrencies.
• Inclusive and diverse workplace focused on serving a diverse global client base.
• Potential target bonus, competitive equity grant, and generous benefits for eligible roles.