Senior Product Marketing Expert (Web3)

Location: Abu Dhabi, UAE; APAC - Remote; Kuala Lumpur, Malaysia

Company

hirify.global is a global cryptocurrency exchange and digital financial platform offering trading, payments, wealth management, custody, institutional services, and Web3 products.

What you will do

• Own go-to-market strategy for major launches across RWA, TradFi, Earn, Alpha, and payment products.
• Define product positioning and messaging with Product, Business Development, and Brand teams.
• Develop and execute integrated acquisition, activation, and retention campaigns across performance channels, Web3-native surfaces, and owned media.
• Set and report on marketing KPIs including registrations, EFTD rates, product adoption, ROAS, share of voice, and brand sentiment.
• Build competitive intelligence and position hirify.global against exchanges, neobanks, and emerging fintech platforms.
• Drive community, KOL, co-marketing, creative, and ecosystem partnership initiatives for crypto-native and mainstream finance audiences.

Requirements

• 6–9 years of marketing experience, including at least 3 years in crypto, fintech, or Web3.
• End-to-end product launch experience covering positioning, execution, and post-launch optimization.
• Experience in a generalist or full-stack product marketing role spanning GTM planning, campaign execution, positioning, and performance analysis.
• Strong understanding of crypto-native and mainstream finance audiences.
• Experience with attribution models, funnel metrics, A/B testing, ROI reporting, brand systems, and written marketing communications.
• English required; Mandarin bilingual proficiency preferred for global and Chinese-speaking markets.

Nice to have

• Experience with financial products, RWA, tokenized securities, structured products, or regulated markets such as EU MiCAR and UAE VARA.
• Experience at a major cryptocurrency exchange or fintech platform.
• Active on-chain presence and knowledge of DeFi, L1/L2 ecosystems, and community dynamics.
• Familiarity with Amplitude, Mixpanel, Dune, or equivalent analytics tools.

Culture & Benefits

• High-performance, fast-moving environment with a flat structure and direct access to decision-makers.
• Collaboration with international colleagues across product, engineering, design, and data.
• Study Growth Fund supporting professional development and continuous learning.
• Internal team-building events, workshops, and collaboration activities.
• Career advancement and internal mobility opportunities within a rapidly expanding global company.