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Описание вакансии
Текст:
TL;DR
Customer Marketing Manager (B2B customer advocacy): Building scalable customer stories, named case studies, reference programs, and advocacy content that support brand, demand, and growth with an accent on customer storytelling, proof points, and cross-functional execution. Focus on selecting high-impact customer narratives, coordinating interviews and public appearances, managing permissions and approvals, and connecting customer references to deal performance.
Location: London, hybrid; office attendance twice a week
Company
DeepL is an AI product and research company developing secure language technology for translation, writing improvement, and real-time voice translation.
What you will do
- Identify customer success stories from support tickets, sales nominations, deal wins, and win-loss interviews.
- Produce marquee stories, named case studies, quantified proof points, and other customer-facing assets.
- Prepare customers for press interviews, webinars, keynotes, and Customer Advisory Board advocacy.
- Manage customer references for Sales and Customer Success, including matching customers to relevant requests.
- Coordinate the full production process from interview to publication, including legal, brand, and customer permissions.
- Align customer advocacy output with launches, events, campaigns, regions, product lines, and priority verticals.
Requirements
- Several years of experience in B2B marketing, customer marketing, content, communications, or advocacy.
- Track record of creating customer stories that engage buyers and support deal progression.
- Strong customer-facing communication and storytelling skills.
- Strategic judgment in selecting advocacy activities and customer narratives.
- Experience building efficient production, approval, and permissions processes.
- Self-directed, action-oriented approach with an inclination to automate slow processes.
Culture & Benefits
- Hybrid work with flexible hours and regular in-person collaboration.
- International team with employees across the UK, Germany, the Netherlands, Poland, the US, and Japan.
- Virtual Shares for every employee.
- Regular local, business-unit, onboarding, and company-wide events.
- Monthly full-day Hack Fridays for self-directed projects and cross-team collaboration.
- 30 days of annual leave excluding public holidays, mental health resources, and location-tailored benefits.
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