14 часов назад
Chief Marketing Officer
Вакансия из Hirify Global, списка международных tech-компанийДля мэтча и отклика нужен Plus
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Chief Marketing Officer (B2B Technology): Defining Camlin’s global marketing strategy, brand positioning, go-to-market approach and customer proposition across its Energy and Rail businesses with an accent on commercial growth, enterprise customers and complex technology markets. Focus on building data-driven digital marketing capabilities, aligning Marketing with Sales and Product, and developing a high-performing international marketing organisation.
Location: Lisburn, United Kingdom; hybrid
Company
is a global technology business developing products and services for the power and rail industries, with additional research and development projects across scientific sectors and operations in more than 20 countries.
What you will do
- Define and own the global marketing strategy, including market positioning, segmentation, customer strategy and marketing investment.
- Own and evolve the global brand, messaging and value propositions across international markets.
- Develop go-to-market strategies, account-based marketing programmes, product launches and market-entry plans.
- Translate complex technology, software, data and engineering capabilities into customer-focused propositions and campaigns.
- Lead digital marketing, CRM, automation, customer journeys and performance measurement, including ’s approach to AI in marketing and go-to-market.
- Build a high-performing global marketing function and align Marketing with Sales, Product, Engineering and Strategy.
Requirements
- Significant senior marketing leadership experience in a global B2B organisation.
- Proven experience developing and executing global marketing and go-to-market strategies.
- A strong commercial track record demonstrating marketing contribution to growth, pipeline and revenue.
- Experience in technology, software, engineering, energy, infrastructure or another complex B2B environment.
- Strong understanding of enterprise customers, complex buying journeys and international team leadership.
- Strategic, commercial and analytical capability with the ability to influence CEO and executive leadership stakeholders.
Culture & Benefits
- Work in a global, international technology organisation serving power and rail markets.
- Collaborate across Marketing, Sales, Product, Engineering and Strategy.
- Operate in a transformational environment focused on solving difficult customer problems.
- Company values include collaboration, people development, continuous improvement, listening and responsible decision-making.
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