Social Media Lead for Talent (AI)

About this role.

This full-time, US-remote Social Media Lead will create organic social strategies and repeatable playbooks for top creator talent. The role focuses on Instagram and TikTok trend research, algorithm monitoring, performance analysis, creator training, and guidance for paid ad creative. The hire will track growth for approximately 50 creators and translate insights into clear, executable templates for creator managers and talent. It is a highly strategic, hands-on role with long-term responsibility for developing AI-enabled systems that scale social guidance across fitness, wellness, and lifestyle creators.

Role DNA

A quick view of the complexity, pace, ownership and collaboration implied by the job description.

Job Complexity

4/5### Pace & Pressure

5/5### Autonomy Level

5/5### Communication Load

5/5AI insightThis is a senior, high-ownership strategy role requiring current platform expertise, strong analytical judgment, and the ability to operationalize creative recommendations across many creators. The role is made more complex by its expectation to build scalable systems and eventually AI-powered guidance, rather than simply manage individual accounts.

Salary analysis

Estimated compensation compared with the broader US market for similar roles.

$135,000

$105k–$165k

AI insightNo candidate compensation is disclosed in the posting. This is an estimated US-market annual base-salary range for a senior social media and creator-growth lead with strategic ownership, analytics responsibilities, and an AI/scaling mandate; actual pay may vary by experience, company stage, and total compensation structure.

Core skills

Skills and capabilities most closely associated with this opportunity.

Cover letter sample

Dear Hiring Team,

I am excited to apply for the Social Media Lead for Talent role. My background in organic social strategy, creator growth, and performance analysis would enable me to build clear, repeatable playbooks that help talent improve reach, engagement, lead generation, and conversion. I am comfortable translating fast-moving platform trends into practical guidance, coaching teams on hooks and retention, and connecting organic content insights to paid creative strategy.

I am especially drawn to the opportunity to create scalable infrastructure and AI-enabled tools for creator guidance. I would welcome the chance to help Playbook’s talent build sustainable social growth across fitness, wellness, and lifestyle audiences.

Sample interview questions

How would you create a social-growth playbook for a top creator?

I would begin with a baseline audit of content formats, audience response, posting cadence, retention signals, and conversion paths. I would then identify the few repeatable patterns driving disproportionate results, turn them into simple templates, and test them against a defined set of weekly growth and conversion metrics.

How do you stay current on algorithm changes and decide which changes are actionable?

I would prioritize direct platform announcements, trusted industry reporting, creator trend monitoring, and first-party performance signals from our own accounts. I would distinguish between a temporary trend and a durable behavior change by testing the insight across multiple creators, formats, and audience segments before standardizing it.

What would your weekly growth-tracking process for 50 creators look like?

I would use a concise weekly scorecard covering reach, follower growth, engagement quality, video retention, saves or shares, profile actions, leads, and conversion where available. The report would highlight major wins, underperforming content patterns, and one or two specific experiments each creator manager should drive that week.

How would you teach creators the difference between content for lead generation and content for conversion?

I would map content to intent: discovery-oriented content should earn attention through strong hooks, relevance, and shareability, while conversion content should establish trust, clarify the offer, handle objections, and use a clear call to action. I would teach creators to balance both content types within a repeatable publishing cadence rather than expecting every post to do every job.

How would you approach building AI-powered tools for social guidance at scale?

I would start with structured inputs such as creator vertical, current metrics, audience profile, content inventory, and proven templates. An AI tool could then generate tailored weekly recommendations, draft hooks and captions, flag content gaps, and summarize performance, while human strategists retain quality control and refine the underlying playbooks.

About the Role

Social media is the highest-leverage item we can do behind our top talent.

We need a Social Media Lead who lives and breathes organic content strategy, knows every algorithm update the day it drops, and can build repeatable, creator-specific playbooks that actually move the needle on social media growth and monetary growth for our top talent.

What You’ll Do

Strategy & Research

• Develop bespoke social strategies for top-tier Playbook talent
• Research viral trends, algorithm changes, and new platform features across Instagram and TikTok
• Track and analyze performance of our top talent weekly
• Run weekly viral content analysis and distribute insights to the team
• Publish a recurring newsletter on social trends relevant to our creator verticals
• May do community calls / webinars
• Feedback and support for paid ad creative
• Support with curriculum and creator training

Creator Playbooks

• Build launch marketing kits: do-exactly-this templates, post formats, captions, timing — no guesswork
• Build challenge marketing kits in the same format
• Break down posting perfection for each key vertical: Fitness, Yoga, CrossFit, Moms & Dads, etc.
• Develop mastery of what to post for lead generation vs. conversion — and teach it
• Cover ad creative strategy, since most paid is amplified organic

Editing & Production Guidance

• Stay current on the best editing tools and techniques
• Coach creators and CMs on how to edit better — speed, hooks, retention

Growth Tracking

• Own social growth tracking for our top 50 creators
• Surface the biggest opportunities and the biggest gaps each week

Who You Are

• You have a genuine obsession with social media — you track algo changes like a hawk and know what’s working before it goes mainstream
• You’ve developed content strategy for creators, brands, or talent at scale
• You can distill complex strategy into simple, actionable templates that a creator can execute without a second question
• You understand the organic-to-paid funnel and can think across both
• Bonus: you’re AI-savvy and excited about building tools that scale this work
• Comfortable working across fitness, wellness, and lifestyle verticals

How This Role Works

Initially, this person will be building the playbooks and feeding strategy directly to creator managers, who will hold creators accountable for execution. Long-term, the vision is to build AI-powered tools that automate the delivery of social guidance to creators at scale. This is a role with a real path to building something big.

Team

1 key hire to start, with support to be determined. We’re looking for someone who is ideally AI-savvy and excited about building infrastructure, not just executing it.

Annual salary information is not provided for this position. Explore salary ranges for similar roles in our[Salary Directory ›]

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