Senior Social Media Manager (TikTok)

Location: Remote with regular on-site production at the SoHo showroom; must live within a commutable distance of New York City

Salary: $143,788–$191,730 annually, plus a target 20% annual bonus and competitive equity.

Company

hirify.global is a product and technology platform for expecting and new families, combining a universal registry, shopping, health, financial services, expert guidance, and physical showrooms.

What you will do

• Lead a strategic overhaul of hirify.global's social presence, improving content quality, platform performance, and cultural relevance.
• Own TikTok end to end, including trendspotting, creator collaboration, hands-on filming and editing, and performance optimization.
• Create emotionally resonant, culturally relevant content for expecting families, combining joy, humor, empathy, and utility.
• Partner with PR, influencer, brand partnerships, editorial, acquisition, and creative teams to align messaging and amplify campaigns.
• Set and track social KPIs, using audience signals, DMs, comments, and performance data to refine strategy.
• Build scalable social systems, resourcing plans, and creative processes that grow with the brand.

Requirements

• 8+ years of social media experience at a consumer-facing brand with 500,000+ followers.
• Deep TikTok expertise, including organic content, trends, creator partnerships, and platform-native strategy.
• Hands-on experience storyboarding, filming, editing, and optimizing short-form video.
• Fluency across TikTok, Instagram, Facebook, and Reddit.
• Experience scaling social programs, delivering measurable outcomes, analyzing performance, and making data-driven decisions.
• Ability to work remotely while attending the New York City SoHo showroom regularly and on short notice.

Nice to have

• Experience with branded content and influencer or creator partnerships.
• Daily practical use of AI for content, workflow, trend forecasting, and performance insights.

Culture & Benefits

• Remote-first work environment with team members across the U.S. and Canada.
• Twice-yearly company gatherings and a remote work stipend.
• Company-paid medical, dental, and vision insurance, plus retirement matching and flexible spending accounts.
• Generous paid parental leave, PTO, and a company-wide paid Winter Wonder Week.
• Benefits supporting physical, mental, and emotional health, parenting, childcare, and financial planning.
• AI tools including Claude and ChatGPT are provided for daily work.

Hiring process

• Interviews may be recorded and transcribed for evaluation in accordance with applicable privacy laws.
• AI is used to support application review and assessment, while final hiring decisions are made by people.