Senior Product Manager, B2B Lifecycle (Fintech)

Location: UAE; hybrid workplace with flexible working hours

Company

hirify.global is a fintech company building a money app and merchant platform for sending, spending, saving, payments, and business services across the GCC.

What you will do

• Own the end-to-end merchant lifecycle, including onboarding, activation, time to first value, product adoption, retention, and recovery.
• Create a connected merchant journey across BNPL, advertising, business accounts, and other business services.
• Build shared merchant-facing capabilities such as dashboards, self-serve flows, permissions, notifications, lifecycle communications, and operational tooling.
• Define platform adoption models, capabilities, boundaries, and migration paths for product teams.
• Develop cross-sell capabilities that help merchant segments discover and activate relevant products.
• Align Product, Design, Engineering, Sales, Account Management, Risk, Compliance, Support, and Data around a prioritized roadmap and lifecycle metrics.

Requirements

• 5+ years of product management experience with a strong background in B2B, SaaS, marketplaces, or merchant-facing products.
• Experience building platform products used by internal product teams, with adoption as a key success measure.
• Track record of delivering across multiple teams and domains without direct authority.
• Systems mindset with the ability to identify shared models, states, permissions, and lifecycle stages across products.
• Strong product craft in complex journeys such as onboarding, KYB, self-service, or admin tooling.
• Ability to use data and funnels to define metrics, identify friction, prioritize opportunities, communicate clearly, and manage stakeholders.

Nice to have

• Experience in fintech, payments, acquiring, or merchant lending.
• Experience with product-led growth or self-serve onboarding at scale.
• Experience in the GCC or another multi-market environment.

Culture & Benefits

• Autonomy and responsibility from day one.
• Collaborative and inclusive working environment.
• Flexible working hours designed to support productivity and balance.
• Employee stock options program.
• Comprehensive health insurance, generous paid time off, and a flexible benefits budget.