Experienced Paid Social Specialist

Location: Barcelona, Spain; hybrid workplace

Company

hirify.global connects people with their favourite memories through its marketing and ecommerce activities.

What you will do

• Manage and optimize Paid Social campaigns, with Meta as the primary channel, against ROAS, CPA, and traffic-volume targets.
• Design and run A/B tests across creatives, audiences, landing pages, and bidding strategies.
• Own campaign technical setup, execution, budget management, and feed-based campaigns.
• Monitor platform developments and ad tech changes, including work in Meta Events Manager.
• Collaborate with Analytics and MarTech teams on tracking and data quality.
• Translate campaign performance data into actionable insights and creative briefs.

Requirements

• 2–4 years of relevant Paid Social advertising experience, especially with Meta in an ecommerce environment.
• Hands-on knowledge of Meta campaign management, direct budget ownership, and feed-based campaigns at scale.
• Experience working directly in Meta Events Manager.
• Ability to manage projects and campaign operations independently.
• Strong data analysis, performance optimization, attribution, and data-driven decision-making skills.
• Effective communication skills with technical and non-technical stakeholders.

Nice to have

• Experience with Smartly, Looker, or Adobe Analytics.
• Familiarity with Meta Conversion Lift studies, incrementality testing, and advanced campaign measurement.
• Meta Blueprint certification.

Culture & Benefits

• Autonomy to improve processes within established frameworks.
• Test-and-learn approach with knowledge sharing and best-practice development.
• Cross-functional collaboration with Analytics, MarTech, creative, and commercial teams.
• Hybrid work based in Barcelona.