Managing Director of Paid Media (Meta)

Location: New York, NY; remote role with weekly in-office time expected for employees based in or near the New York HQ. U.S. work authorization required.

Company

hirify.global is a growth marketing firm using AI-powered commerce technology, data infrastructure, and performance media to grow e-commerce, DTC, retail, and marketplace brands.

What you will do

• Set the vision, standards, and strategy for the Paid Media Department across Meta, Google, TikTok, AppLovin, and emerging platforms.
• Build and scale client P&Ls, modeling revenue, margin, contribution, CAC, and LTV scenarios for DTC and omnichannel brands.
• Develop full-funnel growth strategies based on data, creative testing, performance insights, and platform-level execution.
• Partner with data and analytics teams on MMM, MTA, and in-platform attribution models, and communicate findings to clients and executives.
• Lead client onboarding, strategy audits, executive performance reviews, and escalations while owning performance and client satisfaction.
• Manage and grow a team of 10+ media professionals, establishing operational frameworks, training systems, hiring processes, and performance plans.

Requirements

• 10+ years of experience in paid media and growth marketing, including 7+ years in DTC/eCommerce.
• Expert-level Meta experience, including managing $10M+ in monthly spend and scaling e-commerce brands.
• Deep knowledge of media measurement, MMM, MTA, Meta platform updates, creative strategy, and testing.
• Experience leading media teams at top-tier agencies or scaling internal brand media functions.
• Mastery of DTC P&L, contribution margin, CPM, CVR, AOV, and profitable growth dynamics.
• Based in New York City and authorized to work in the United States.

Culture & Benefits

• Remote-first work environment with hybrid weekly office expectations near the New York or Lisbon headquarters; additional hubs include Brazil and Spain.
• Unlimited PTO and U.S. holidays.
• Company-sponsored medical, dental, and vision coverage.
• 401(k) with company match and profit-sharing opportunities.
• Flexible parental leave and opportunities for interdisciplinary professional growth.

Hiring process

• Phone screen.
• Hiring manager interview.
• Executive calls.