Performance Marketing Specialist (Google Acquisition)

Location: Remote, Spain

Company

hirify.global is an African financial ecosystem providing payments, banking, credit, and business management tools to businesses and individuals, with a strong focus on the Nigerian market.

What you will do

• Design and own Google acquisition strategy across UAC/App Campaigns, Performance Max, and Search for personal and business banking products.
• Build campaign structures, bidding strategies, budget allocation frameworks, and creative testing cycles for separate product segments.
• Architect and maintain the measurement stack using Firebase, GA4, Google Tag Manager, Conversion APIs, enhanced conversions, and server-side event pipelines.
• Define attribution models and partner with engineering, data, and data science teams to improve event quality and import offline conversion and LTV signals.
• Own CAC, LTV/CAC, and payback-period models and use them to guide bidding, budgeting, and growth decisions.
• Establish reporting and governance systems, communicate performance to senior stakeholders, and build the foundations of a scalable acquisition team.

Requirements

• 6+ years of hands-on paid acquisition experience, primarily with Google UAC/App Campaigns at meaningful scale.
• Deep knowledge of Google campaign infrastructure, bidding algorithms, audience signals, creative specifications, and Smart Bidding.
• Ability to architect and own measurement infrastructure across Firebase, GA4, GTM, Conversion APIs, and offline conversion imports.
• Experience building and using LTV/CAC models for budgeting and bidding decisions.
• Experience in fintech or financial services, including acquisition compliance, financial-services advertising policies, verification, and trust dynamics.
• Strongly preferred: experience in Sub-Saharan Africa or comparable emerging markets, custom bidding signals, offline LTV imports, and dual-product or dual-segment acquisition.

Nice to have

• Google acquisition experience in Nigeria or comparable emerging markets.
• Experience with server-side conversion APIs, enhanced conversions, and cookieless or app-first environments.
• Experience collaborating with data science or analytics teams on custom bidding signals and offline LTV imports.

Culture & Benefits

• Remote work arrangement from Spain.
• Work focused on scalable customer growth across personal and business banking products.
• Opportunity to address emerging-market challenges such as variable device penetration, low bandwidth, trust barriers, and diverse language and literacy contexts.
• Virtual interview process.

Hiring process

• Preliminary phone call with a recruiter.
• Technical interview with the hiring manager, followed by a case study.
• Behavioural and technical interview with an Executive team member; all stages are virtual.