Sr Product Marketing Manager (Digital Health)

Location: Remote US

Salary: $136,170–$166,430 base salary annually, with potential bonus and other variable compensation.

Company

hirify.global provides a technology-enabled healthcare platform and digital care programs across urgent, acute, specialty, behavioral, and chronic care.

What you will do

• Develop and refine platform positioning, target segments, launch sequencing, and success metrics for the payer market.
• Lead go-to-market initiatives for new products, capabilities, and market expansions.
• Coordinate launch activities across Product, Sales, Marketing, and Customer Success.
• Create launch messaging, sales tools, executive presentations, payer-facing materials, and RFP content.
• Translate complex product and clinical capabilities into clear, outcome-driven buyer messaging.
• Maintain competitive battlecards, monitor digital health and payer trends, and use field feedback to improve commercialization.

Requirements

• 8+ years of product marketing or related B2B marketing experience.
• Deep knowledge of healthcare IT, digital health, or payer markets.
• Experience supporting enterprise sales organizations and complex deal cycles.
• Experience creating sales enablement and go-to-market materials for multi-stakeholder buying environments.
• Strong cross-functional leadership, project management, written communication, and verbal communication skills.

Culture & Benefits

• Virtual-first work environment with work-life flexibility, Summer Fridays, and designated Mental Health Days.
• Flexible personal time off, paid parental leave, and tuition assistance.
• 401(k) match and healthcare, dental, and vision insurance.
• Employee Stock Purchase Program and pet insurance.
• Free access to hirify.global telehealth services, SilverCloud, The Clinic by Cleveland Clinic second opinions, and the Calm app.

Hiring process

• Identity verification through Greenhouse Identity Verification powered by CLEAR is required during the interview process.
• Completion of identity verification is required to continue to subsequent hiring stages.