Senior Manager, Web & Digital Experience Marketing: Search and Optimization Strategies (SEO & AI)

Location: Westlake, TX or Austin, TX; office-based with a minimum of four days per week on site

Salary: $120,000–$160,000 per year

Company

hirify.global provides financial services and is modernizing its Advisor Services digital ecosystem.

What you will do

• Lead SEO and AI visibility (AEO) strategies across public and secure digital experiences.
• Define search, AI visibility, content governance, taxonomy, measurement, and optimization standards.
• Own the sitewide optimization roadmap and experimentation program, including A/B, multivariate, usability, and advisor research testing.
• Use analytics and performance data to improve engagement, task completion, conversion outcomes, and customer journeys.
• Partner with content, design, technology, analytics, PR, social, and enterprise teams on digital experience improvements.
• Manage external SEO/AEO agencies and support launches, content development, copywriting, and high-priority marketing initiatives.

Requirements

• 5+ years of experience in SEO, emerging AI visibility approaches, digital marketing, optimization, website performance, and analytics.
• Experience optimizing large public-facing brand websites and working with content management systems, taxonomy, information architecture, and website governance.
• Strong knowledge of technical and content SEO, AI visibility/AEO, conversion optimization, and testing frameworks.
• Experience with analytics, SEO/AEO, and experimentation tools such as Adobe Analytics, SEMrush, Profound, and Optimizely or similar platforms.
• Experience managing agency or vendor partners and leading cross-functional work in a matrixed organization.
• Strong written and verbal communication skills and proficiency in PowerPoint, Excel, and Microsoft Office.

Culture & Benefits

• Collaborative environment with colleagues working in person and virtually.
• 401(k) with company match and employee stock purchase plan.
• Paid vacation, volunteering time, parental leave, and family-building benefits.
• 28-day sabbatical after every five years of service for eligible positions.
• Tuition reimbursement and medical, dental, and vision insurance.