Associate CRM Marketing Manager (Email Marketing)

Location: Plymouth, MA, United States

Company

hirify.global operates a pet-focused ecommerce business, including the SmartPak brand, serving pet parents, equine professionals, and partners.

What you will do

• Build, schedule, and quality-assure daily promotional, CRM, retention, and lifecycle email campaigns.
• Develop reusable, responsive, and dark-mode-safe email templates and components using table-based HTML, MJML, and Liquid where appropriate.
• Maintain onboarding, browse-abandonment, cart-abandonment, post-purchase, replenishment, win-back, loyalty, referral, and transactional message flows.
• Monitor list health and deliverability, validate links, UTM parameters, accessibility elements, assets, and load performance.
• Run A/B tests and analyze campaign performance to improve engagement, conversion, and sales attribution.
• Collaborate with Marketing, Creative, Merchandising, Technology, and business stakeholders on campaign execution and the email design system.

Requirements

• 3–5 years of experience in email marketing, CRM, lifecycle marketing, digital marketing, marketing operations, or a related field.
• Experience with a CRM platform such as Emarsys, Salesforce Marketing Cloud, Klaviyo, HubSpot, Braze, or a similar tool.
• Familiarity with email deliverability, list management, customer communication tools, and preference centers.
• Working knowledge of HTML and CSS for email development, troubleshooting, or template updates.
• Ability to interpret campaign results, manage multiple campaigns, and collaborate cross-functionally.
• Bachelor’s degree or equivalent experience; proficiency in Excel and knowledge of CAN-SPAM, GDPR, or similar regulations.

Nice to have

• Experience in ecommerce, retail, subscription, direct-to-consumer, pet, equine, or customer retention programs.
• Experience with CRM reporting, dashboards, BI tools, Google Analytics, Tableau, or Power BI.
• Experience with automated customer journeys, dynamic content, AMPscript, JavaScript, Freemarker, or similar scripting tools.
• Experience with Adobe Creative Suite or Figma and familiarity with SmartPak or hirify.global.

Culture & Benefits

• Full-time employment with medical, dental, vision, life, disability, and supplemental insurance options.
• 401(k), new-hire and annual equity grants, and potential eligibility for annual bonuses for applicable positions.
• Unlimited PTO for exempt salary team members, six paid holidays, and applicable paid sick and family leave.
• Parental leave, family services, backup dependent care, flexible spending accounts, telemedicine, and employee assistance programs.
• Pet adoption reimbursement and discounts on pet insurance and hirify.global.com products.
• Occasional travel may be required to support business needs.