Senior Associate, Campaign Operations (CRM / Lifecycle Marketing)

Location: Mexico City, Mexico

Company

The Campaign Operations team delivers high-quality CRM communications for global audiences across multiple lifecycle marketing channels.

What you will do

• Build, test, QA, and launch CRM and lifecycle campaigns across email, push notifications, SMS, in-app messaging, and other channels.
• Create audience segments, personalization logic, automation flows, dynamic content, triggers, decision splits, suppressions, and campaign schedules using Braze and internal tools.
• Collaborate with Lifecycle Marketing, Martech, Data Science, Product, Engineering, Design, designers, and copywriters on campaign execution.
• Monitor deliverability, engagement, and quality metrics and provide recommendations for future campaigns.
• Act as the primary Campaign Operations contact for Lifecycle Marketing partners and ensure campaigns are completed and launched on time.

Requirements

• 3+ years of recent hands-on experience in CRM Operations, Lifecycle Marketing, Retention Marketing, or Email Marketing.
• At least 75% of recent responsibilities focused on directly building, configuring, QAing, and launching lifecycle campaigns.
• Hands-on experience with Braze, Iterable, Salesforce Marketing Cloud, HubSpot, Klaviyo, or a comparable scaled email service provider.
• Ability to configure audiences, entry and exit criteria, triggers, decision splits, suppressions, personalization, testing, scheduling, and campaign deployment.
• Strong attention to detail, organizational skills, and ability to manage multiple projects simultaneously.
• Analytical, interpersonal, and communication skills for interpreting campaign data and collaborating with stakeholders.

Nice to have

• Familiarity with additional marketing automation or CRM tools.

Culture & Benefits

• Work with Lifecycle Marketing, Martech, Data Science, Product, Engineering, and Design teams.
• Focus on high-quality campaign delivery, operational efficiency, and excellent execution.